“Business has only two functions - marketing and innovation.” (Milan Kundera)
The traditional outbound advertising methods such as commercials and print ads are now totally obsolete. Today, a customer would be less influenced by such advertising techniques. Since, most of the purchases are being made on devices like smartphones and tablets it’s pretty pointless to target your audience through outdated techniques.
In the following article we would take a look on how social media and mobile marketing is going to revolutionize advertisements and the way they are done in 2015.
GEO-LOCATION ENDORSEMENT
Many of us consider the question that what the real game changer in today’s world of retail marketing is? The answer to that question is fairly simple, your shopper’s smartphone. Google has indicated a steady rise in the trend of in-store shoppers to research products. Google released statistics which stated that 71 percent of shoppers believe researching on their device is essential for them to get the best in-store experience.
Your store should start endorsing geo-location based mobile beacons in order to deliver targeted offers to their shoppers. This would help in preventing in-store experience from getting antiquated. Personalized offers should be given out to consumers based on what and where they are shopping. Similarly, online shopping websites can also cash in from the benefits by retargeting the checkout buttons on social media channels which would help in minimizing abandoned shopping carts.
INTEGRATION OF SEO AND SOCIAL MEDIA
Marketers should finally wake up to the fact that aligning SEO with social media strategies would ensure a huge online presence and aid them in ruling the Search Engine Results Page. When effectively utilized, this technique has a greater chance of success because search engine strategies aid in getting you organic traffic and when the content is engaging and entertaining there is a high chance of the content to be shared amongst the peers which will only aid in more promotion of the topic. Marketers who view these strategies as separate entities need to realize that integration of the two is the prime key to success.
MARKETER’S OWN PRIVATE NEWSROOMS
Consumers these days are suffering from an overload of content. The boom in online media has resulted in a steady rise of unworthy scrambled content. Websites have emerged which create deceiving and misleading content to increase their revenue through advertisements. In order to cut through an environment filled with wish-wash of nonsense, marketers need to look for ways that will make their voice heard uniquely. One of the ways in which marketers could do that is by the creation of their own newsrooms where they provide curated mini-content which is live and fresh. The newsrooms include contents like a blogger’s experience from using a particular product, reviews made on products bought through Amazon or just a stream of fan photos from Facebook. These newsrooms will then outdate the usage of print catalogs to acquire relevant information about a product.
“Marketing is a contest for people's attention.” (Seth Godin)
Contact us for further information.
