“With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless.” (Douglas Coupland)
Old SEO strategies should not be on hold now for anybody who wants to get appreciated and obtain higher ranks on page 1 of Google. Google is revolutionizing with the speed of light in not only SEO terms but also a number of algorithms have been launched within the few former years which has completely made the former SEO tactics near to obsolete. You should ponder upon the basics or the last update regarding the SEO principles attempted by your SEO developer for your website.
The following myths should be recognized by you and should be eradicated as soon as possible;
1. Myth 1
The first myth is the irresponsibility of the website owners to hand over the task of management of SEO principles which are relevant for a website to the SEO developers or IT unit. Website owners do this because they think that handling SEO much be technical and baffling at the same time. IT unit does take care of certain SEO principles but what you should check within your website is whether your website allows the search engines to crawl or not, a sitemap is a MUST and high quality content filled with appropriate keywords, meta tags, tags and links.
2. Myth 2
You might laugh over the elucidation of this myth which people still follow. People have mainly focused their minds onto the insertion of legitimate links within their websites. Though no matter the content is inappropriate or fewer in frequency but the presence of abundant links is what they mainly need.
One thing that website developers should not forget that no matter how many links are linking the content but if the content is not of worth in terms of quality, then all these links are of no big use and the results that you want are merely surreal.
3. Myth 3
People have forgotten the real guidelines put forth by Google. People have this misconception that SEO and inbound marketing are independent of each other. However, both of them are the two edges of a boat or 2 strands of DNA intertwined and linked with one another. Inbound marketing has the task of enticing consumers and then their conversion into reliable customers whereas SEO revolves around the generation of more traffic and your better appearance on the search engines. SEO is said to be the first step in inbound marketing, appear right to attract the right consumers!
4. Myth 4
Meta description is a big part of SEO. Though these Meta tags might not help in the elevation of better ranks on search engines but they indeed have a co-united task in SEO. Meta tags help online people to segregate other content by your content via telling them what your website is based upon in the form of an HTML aspect. Meta tags written with fine specification which legitimately helps the customers and searchers to grasp at once what is the basic target of your website and what services you guys are offering.
“I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.” (Mark Zuckerberg)
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