“The terrible thing about the Internet and Amazon is that they take the magic and happy chaos out of book shopping. The Internet might give you what you want, but it won't give you what you need.” (Tom Hodgkinson)
Amazon has worked thoroughly in order to make one of the packed products to be sold online and this product seems to be detergents and cleaning agents which are being sold more on the internet than anywhere else. These products, if researched were under great turmoil when their online sale was considered however with the last year studies about consumer packaged goods (such as detergents, cleaning agents and pet food) also known as CPG, revealed that the these have witnessed an augmentation of almost 40%, thus overall augmenting the e-commerce sale.
Data Research Company
A number of data research companies follow the ecommerce websites and one such data research company depicted that most of these CPG have been sold via Amazon (AMZN). One of the features, namely subscribe and save is capable of sending out goods to the customers at a maintained and automated rhythm. With the aid of this feature of Amazon, 20% of growth has been tracked so far.
Laundry Detergent
As explained above, that sale of CPG was augmented but of these consumer packed goods, laundry detergent was the most to be sold among all the CPG products throughout the e-commerce industry. A little less than laundry detergents were tooth paste and health snack bars. Laundry detergent was sold approximately 82%.
Tooth Paste
Tooth paste definitely stood second in this online selling scenario with the company to be benefitted the most, being Colgate, as Colgate and Tom’s of Maine brands come under one domain i.e. Colgate Palmolive.
Pet food
Astonishingly, pet food sales exceeded the boundaries of all the shelves and according to an estimate in the past year the sales outpaced the older records by 51% growth with a massive ROI and share of $760 million.
Fastest growing brand
Amazon has not been recognized as the fastest growing ecommerce store but Amazon has also introduced a number of products under the brand name of Amazon, the annual sale of this brand being $5 million. Amazon’s self oriented products included baby wipes and such affiliated goods.
“Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.” (Robert Scoble)
Contact us for further info.
