Google Search: Now even easier on mobile
04 Jun 2015

The reason why we have never found measure of wealth. We never sought it.” (George S. Clason)

Sometimes what we search via our smartphones isn’t of much worth and it’s more of rubbish and inappropriate content. Google has been doing enough mercies to us. Google has made a modification in its algorithms and search patterns to allow the smartphone users to search easily and get the maximum relevant results from the search conducted. This modification is made in the appearance of URL’s to spot the same nameas the actual name of the website.

 

URL name

The reason behind the modifications in URL schemes clearly defines the answers to our queries. Clear and vigilant URL names allow the users and researches to easily the grasp the topic of the webpage and website, illustrating the basic theme of the website.

The URL name will be displayed rather than the domain name of the website along with the bread crumbs style format displayed by the structure of URL.

Since the scope of mobile phones has been tremendously augmented and is still augmenting, Google needed to amend the algorithms to maintain its’ label of being the best. Likewise, Google did it before any other search engine did which made Google again successful in retaining its original identity of being ‘the best’.

For supporting its change in the algorithm, Google has been aiding schema.org whose main function was to bolster a common set of schemas for data structured markups on the website’s web pages. Schema.org will allow the websites in easy substitution of the websites’ name instead of domain name.

 

Mobile phones

This modification in the algorithm was restricted only within the mobile platform. Initially this modification is witnessed throughout the US but in the sooner time, it will be applicable throughout.

Countless researches are made daily and most of them are made via the mobile phones because these searches are mobile optimized. For determining the review of any movie or a product, the first thing that the generation of today doesis check the reviews and 5-star rating on the internet by grabbing their phones. In order to maintain the ratio of searches and relevant results, Google was compelled to devise such amendments in its algorithm.

“Google can bring you back 100,000 answers. A librarian can bring you back the right one.” (Neil Gaiman)

Contact us for more information on better user experience.