“The e-commerce industry is a source that no investor can afford to ignore.” (Cushla Sherloack)
The retailers are concentrating thoroughly on giving a more detailed preview of the delivery made via online sources. It really gets weary when something ordered is received many days later than the date at which it was ordered. Hence, to avoid the customer loss, companies are investigating to launch a program that is known as ‘available to promise’ that will definitely let customers know when their products purchased online will be received to them i.e. a more detailed report of the tracking time of their purchase.
This program will definitely be a day saver for the customers as when the parcel is about to arrive the customers will be notified via an email thus mitigating the curiosity and anticipation of the customers by letting them knows that they will soon receive their purchased item online.
Conversion
With the growing internet pace, the conversion is already pacing rapidly yet after the launch of this program the conversion rates will deadly augment. This is because the customers will be delighted to receive a notification email about their parcel.
It was known that 30% increase in the conversion rates was acclaimed. 30% increase was acclaimed so far yet the target so far set for the retailers is 40%. One of the companies known as target is investing heavily and with this investment it seems that target has come over an edge with Walmart and Amazon. Approximately, $1 billion will be spent for the development of further digital projects.
Whole chain
It is extremely flinty to set up the whole system of e-commerce and then supplying each purchased item individually to the customers. However, managing well the inventory and other supply chain mechanisms via investing heavily, the whole chain of the delivery and ecommerce system could get more elaborated and enhanced. Consequently, out of 1800 stores, 450 stores are currently in use by the target company to easily commute the products to the required purchasers.
“We live in an age when pizza gets to your home before the police.” (Jeff Mander)
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