The rise of social media in E-commerce sales
13 Oct 2015

“When we look at investing, we always think about 'how defensible is this, how likely is it that somebody is going to copy this.' E-commerce tends to be something easy to copy because it's execution.” (Niklas Zennstrom)

 

Ecommerce domination has rose to great heights. This augmentation in E-commerce level is due to the factor that gigantic social networks have adopted this mode of shopping along with for advertisements.

 

Facebook

Facebook has been longing to devise a network of commerce which is easy and intimate both for sellers and buyers. With e-commerce buzzing with such hype, Facebook seemed to have tied hands with E-commerce. Facebook has not only given access and brand recognition to huge businesses of E-commerce but has also provided access to mini brands which are not recognized on a larger scale but these mini brands with the mercy of Google have made sound customers via Facebook.

The ratio of online buying and selling on facebook has augmented with the arrival of the buy button and now facebook can interact directly with the users thus mitigating the distances and space between customers and sellers.

 

Factors

To boost e-commerce on to the next level, further modifications seemed to enroll within. A virtual messenger assistant is also generated which can guide the customers about the products relevant to their needs.

 

Google

Google is also running with much speed in this race and the ‘buy’ button of Google is also under experimentation. With the success of this button, E-commerce would be the pinnacle business of all the businesses. This buy button will eventually lead to a website which is in turn hosted by Google. This website would be completely authorized where the customers could made relevant transactions.

This buy button, every time it is served with a click, Google gets paid. This invention added within Google will also expand its share of business.

Google’s footsteps are not only confined to the buy button regarding e-commerce but for supporting E-commerce, Google has also started focusing on image section so that customers and consumers can have a better image of the product they are thinking of buying. Hence, Google will always be the first choice of the user due to the aforementioned amendments when made by Google.

 

“One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.” (Jeremy Stoppelman)

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