“Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity.” (Thomas J. Watson)
The strength of your website lies in the fact that how well your SEO has been endorsed and become a part of your website. A in-house SEO practitioner has a wide eye, invigilating others chores such as web designing and development, PR, content, marketing etc. because an in house SEO practitioner has been closely working with all of them.
There are multifarious companies who also have come across with solutions to numerous problems such as coordination problems which eventually led their SEO to suffer badly.
Progressing with SEO
Below is a list of solutions that will push your SEO forward despite of tons and dozens of hurdles blocking the way of your SEO;
Clearly formulate a SEO roadmap. But don’t keep this SEO roadmap with you only rather explain and communicate with your co workers of all the departments coordinating with your brand. If you want your SEO timeline to run smoothly let other know what you need and when you need. Giving them space and informing them earlier is a good omen reflecting coordination.
· Sale efforts
While you are working with your co-workers you need to expose in front of them the bigger picture of SEO, try to be a talkative marketer in this regard. Educating them with your revenue goals and affiliated project requirements will definitely arouse a better understanding between the two parties and therefore the groups will be sorted accordingly.
· Dependencies reduction
I have witnessed numerous organizations that have formulated such teams which are less dependent over one another. Reduction in dependencies augments both the strength and speed of SEO.
Such as there was a business website whose entire website formatting was done only by the web development but within that website a CMS section was created which contains passwords for the SEO team and entering those passwords the SEO team can do their blog posting, editing etc. thus keeping both the teams independent yet working.
“Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society in which he lives. Man's life is independent. He is born not for the development of the society alone, but for the development of his self.” (B. R. Ambedkar)