“The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” (Helen Keller)
Experiences for your users visiting your website has become so far the most talked about and cared about topic of discussion and knowledge. For web designers, their users should feel like home whenever visiting their websites has become the utmost need. And this feeling being catered to the users is definitely a wholesome experience for the web users.
SEO copywriters are capable of developing a whole surreal experience with the use of effing brand stories and images for escalating the whole ambiance of the website. But still if you have missed out the trick of usage of color variation then maybe you are losing a greater chunk of customers.
The background color of the website comes before anything from typefaces to headlines or any other body of content available on the website. Human psychology correlate colors with emotions. Therefore, in building mutual association and trust with your clients color plays a remarkable role.
Choice of colors
Now the question arises, which color should be your top most priority. Depending upon the type, audience and corporate identity of your website the color ould be chosen wisely.
Those websites which depict independence and scrutiny use a wide array of colors that are powerful on one side whereas incite the users on the other hand.
Red is usually a color of anger, love, rage and happiness. Yet it is a pretty vibrant color but its quantity within the design of your website should be restricted to something which can be associated with an alarming situation or informing.
Yellow is the color symbolizing enlightenment, optimism etc. Yet sometimes it is used to depict cowardice as well.
Yellow is greatly visible to the human eye therefore it should be used within websites but it's drawback is that it is highly reflective to the eyes therefore should be used in minimal quantity.
Once you have had a thorough study over the type of audience your website is targeting, your marketing strategy and corporate identity and you have also scrutinized over the theory of colors then with the help of questionnaire you can finally know what your customers feel about you.
“Your emotions are the slaves to your thoughts, and you are the slave to your emotions.” Elizabeth Gilbert
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