“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” (Marc Ostrofsky)
Marketing is the first thing to get a negative knock when times are tight for a company and is often the most overlooked aspect of the company’s vital functions when a company is hard-pressed with budget issues. And yet, marketing is perhaps one of the most essential function for any business regardless of how well-established it is.
Like it is aptly said, without marketing, your company would have no market. No market translates into no market place, no audience and most importantly no market share.
WHY OUTSOURCE?
Possibly one of the most important question that arises in every entrepreneur’s head is why they should outsource their marketing department. The main reason behind that is many business owners are not exactly the best marketers and even though, inbound marketing (employing online marketing techniques) is quite informal, however it is quite intricate as well.
A few prerequisites for inbound marketing are to have a sound knowledge of SEO while being able to cut through the analytics of your website and then being able to properly steer your website through the horrible depths of social media.
In this article, we would discuss a few important indicators which will give you a rough idea whether you need to outsource your marketing or not.
DISAPPOINTING SALES FIGURE
The first and foremost reason when you should start considering to outsource your marketing is when you are getting a disappointing figure in your sales. The entire idea behind marketing is to generate a strong sale figure. If the figure is small, then either you are marketing it the wrong way or you aren’t marketing enough.
SMALL SALES TEAM
The second important reason to consider outsourcing is when you have a small sales team that has already got tons of work piled up in their hands. If that is the case, then you need to reevaluate whether the Return on Investment is strong enough. This reason is especially important for small companies that don’t have a dedicated marketing team.
Inbound marketing is a field that has prime focus on content and digital technology. For small business owners, one of the main hurdles is to locate content and ideas that they should streamline into their website. Having a struggle when brainstorming ideas or making a lot of searches to come up with stolen ideas it is better to employ a company that specializes in this genre.
SILENT SOCIAL MEDIA PRESENCE
The biggest turn off for any social media user is to look at company’s silent social media profile. It is true that you need content for having a strong presence on the social media, which means you might need to repost some things on the cost of losing some traffic. However, a humble presence on the social media is better than having no presence at all.
Even if your business is tackling all the inbound marketing goals but fails to be aligned in cohesion with the company’s strategic goals and aims, then it’s a waste of time and effort and outsourcing should be considered.
Outsourcing is perfect because if after a specific trial run, you fail to see the desired results, then you can always opt out from the marketing agency which seems quite easy, compared to getting out of a relationship with a full-time in-house marketing team.
“Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” (Simon Mainwaring)
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