“The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.” (Douglas Rushkoff)
A number of eCommerce website owners only pays regard towards the product that they are selling to their customers regardless of what the packaging looks like.
eCommerce customers
One of the study also revealed that 60% of the eCommerce customers shared what they bought from an online store only if its apparel was pleasing and tidy. This means that eCommerce consumers and customers are a direct way to augment your eCommerce sales which completely depends over the packaging and attire of the product being sold or you can say that your customers can become your brand ambassadors online and on social media platforms.
Packaging and delivery
Packaging, a matter of fact has become one of the gigantic and remarkable necessities which indeed are directly proportional to more and more eCommerce sales. Not only this, but how the eCommerce products are received to the customers is also of great importance as whether the eCommerce shoppers liked the whole brand perception scenario or not will define whether your customers will become word of mouth for your brand or not.
Adverse packaging
Adverse packaging will create a negative propaganda among your customers. For instance, a customer ordered something from your eCommerce store and the packaging was torn before the parcel reached the customer. Understand the very fact that how much disappointment will be faced by the customers that he has on one side paid for a product and on return he is getting something way unsatisfying. This will definitely adversely affect your brand value and brand image.
Remedy
Without overdoing the quality of your product just focuses over the packaging design such that it is durable for long travelling distance, pleasing apparel package designing etc. Hire a packaging agency such as printmena or similar website. They will further enhance your knowledge about the relevance of packaging and which product will fit in what type of packaging box (as in the size and weight of the packaged parcel is compatible with its packaging or not).
“The hacking trend has definitely turned criminal because of e-commerce.” (Kevin Mitnick)
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