“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues.” (Steve Krug)
The transformation and evolution of Homo sapiens is not the only change which is much vigilant. As far as my and other content writer’s information is concerned, SEO and web design has transformed completely since their invention. Some trends diminished, some modified whereas others were invented. Certain people keep on adding the older prospects of web design i.e. the former web design trends which results in the steep curve of success ultimately a means of hindering the success path.
Unimpressive website
To understand the graph plotted between customers and brand website let’s consider an example. Any user looking for specific information or purchase will only spend his 15 seconds on your website. These 15 seconds will determine the destiny of purchase made either from your website or from another website. Consequently, you have just got 15 seconds to make an impression on the user surfing your website who knows belonging to what age group or gender.
Many websites do not consider this fact as an essential and keep on adding the outdated trends and web elements which one should stop considering for the least. This results in an unimpressive and bad website which is no more able to get its hand on the consumer interest.
Web design trends that You should stop considering
Below is a list of web design trends that you should stop considering or simply prohibit their usage in your web developmental scheme. The prohibition of these outdated trends might elevate the bounce rate of your website.
· Mobile friendly
In order to grab the major chunk of revenue one should develop a mobile friendly website as 65% researches are conducted via mobile platforms. Also, Google strictly penalize websites which are non-mobile friendly by eliminating them from the search results.
· Extravagant design
Most of the customers dislike the extravagant design since they are unable to deal with the over chaotic message enclosed within the overwhelming design of your website. KISS principle keeps your website simple and sober leaving a clear and vivid message as the last expression.
· Flash intro
Flash intros do not form bonds with mobile platforms since they are made up of huge pixels which consume too much time in loading and appearing on the mobile screens hence it is much of a drawback.
· Auto Play
Consider you are sitting in a library and abruptly a harsh sound started playing in the background out of nowhere, you would be startled and disturbed at once. To prevent this situation, web developers shouldn’t include the auto play music or song into their websites since it’s a mere distraction and most people do not carry headphones 24*7.
· Image library
The strongest marketing strategy is the incorporation of something which is visual since it conveys the message soothingly and effortlessly. However, those companies having precise budgets failed to exploit this factor as they end up incorporating cheesy images, representing an illegitimate or fake corporate identity.
No matter at which point but once you start avoiding these web design trends, you will see a visible elevation of the bounce rate of your website.
“As a rule, conventions only become conventions if they work.” (Steve Krug)
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