“As a designer, you've always got to push yourself forward; you've always got to keep up with the trends or make your own trends. That's what I do.” (Alexander McQueen)
Search engine optimization depends entirely upon Google’s game. The way Google is releasing its updates and changing the strategies over which the search pattern is defined, SEO professionals need to carefully probe into these changing trends in order to stay ahead of the page search of Google and other search engines. As per the Google changes, transform and modify your website’s strategy and content, this is the only way of staying ahead in the war of contention.
2017 dominating trends
Below is a list of trends that you will witness the most in the following year i.e. 2017;
1. Accelerated Mobile Pages
Accelerated Mobile Pages which are abbreviated and are commonly known as AMPs are those web pages which are capable of loading in a very little amount of time i.e. they consume very little of time. These web pages are based on the strategy which involves a bit of structural changes in the pattern of web pages due to which the web page utilizes eight times less data thus loading the website four times faster.
Google is already giving importance to those websites which have adopted this new technique and thus is highlighting the AMPs with a different icon which indicates their status.
2. Compact
Long gone are the days when the users focus over lengthy piece of content, now they are sick of reading the same content and information again and again. They now appeal something unique i.e. relevant information compact into small abstracts.
3. User Experience
As already mentioned that the use of AMPs will accelerate, this is also because Google sooner in 2017 will prefer those web pages on which the time spent by the user is most. This means that the user loved the website and hence the user experience of the web page is excellent.
4. Personal Branding
Personal branding is one of the affiliated strategies of SEO. Perks of personal brand incorporate ease in building customer retailer relationship and ease in attracting more customers.
“I just remember I wanted to make my own dynasty and not keep following trends. I wanted to make my own. (Big Sean)
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