“For last year's words belong to last year's language
And next year's words await another voice.” (T.S. Eliot)
Time will not stay the same as since the time human beings have existed they have gone under revolution several times. Within short span of 5 years, numerous changes are encountered within SEO and its affiliated tactics ranging from variation in editorial links to algorithm and panda updates etc. Those of you, who haven’t modified your websites as per the SEO changes then definitely you are out of the race and no way you can get back in the race unless you’re willing to get grip over some modifications.
Voice search and video & podcasts
SEO is consistently changing and nobody can predict which trend will stay for the longest or will have the strongest impact over search rankings and sales rating. But definitely two of the most strongest trends which evidently have proved to be the amongst the vital contenders that will stay pretty long in the SEO race which are:
· Video and podcasts
· Voice search
Videos and podcasts
Daily thousands of visitors watch the videos which is definitely one of the strongest tactics for driving in the traffic. With video, audio and podcasts are also not behind as per one of the studies conducted revealed that between 2015 to 2016 listening to video shows on various devices in the form of podcasts etc has augmented to 23% and even more.
Voice Search
Another potential contender of the race is voice search. One of the studies conducted, revealed that 43% of online searchers searched via using voice search for their respective queries. This augmentation has led both Google and Microsoft to modify the searching capabilities regarding voice search. This is the only reason that SEO agency Dubai is focusing heavily on voice search.
Future of SEO
The modern era will continue to extend and the experts pay keen attention over the user behavior in order to set newer patterns. 20% of search engine searches are made via using voice search. This number is still hazy but it should be watched closely in order to prevent losing customers from this side of search. It’s a growing trend so still it is not confirmed whether it will gain appreciation or will be favored by negative propaganda. But no trend can be over looked.
“The voice of beauty speaks softly; it creeps only into the most fully awakened souls.” (Friedrich Nietzsche)
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