4 steps that complete Small Business Marketing Cycle
29 Oct 2014

4 steps that complete Small Business Marketing Cycle

“Logic will get you from a to z; imagination will get you everywhere.”

Every small business needs certain enlightenment to follow a set of strategies which differ partially from the strategies of huge businesses. Small businesses require extravagant efforts to develop their businesses initially and then promote their businesses. Minor mistakes can ruin their existence from the platform of business and market.

 

Small Business Marketing Cycle

Small business marketing cycle comprise of essential steps which will elucidate any businessmen all the marketing strategies which bolster the initial business initiatives. These steps that complete the Small Business Marketing Cycle are explained below:

1.       Observation: Initially you need to observe. Just like the initial step of Scientific Method, which includes observation as its foremost step similarly our Small Business Marketing Cycle also utilizes observation as its foremost step. Learn and understand the needs, wants and expectations of your customers and clients. Find what’s missing in the already published products. Measure the pros and cons of the commodities from competitive organizations. Become an observant.

2.       Planning: Jot down all the attributes analyzed. Eliminate the irrelevant subjects and focus on the relevant ones. Move step by step. Draft a plan and start working on it.

3.       Implementation: Once your plan has been drafted and the relevant materials have been gathered, strategize and equip yourself in such a manner that you don’t repeat the mistakes performed by your competitors. Start working on your plan.

4.       Testing: When you initiate with your plan make sure you implement the drafted plan on a small scale for the purpose of experimentation. You don’t know how the public will react at first, give it sometime and wait for the positive outcome. If the positive outcome is proclaimed you have nailed it, if not then somewhere rectification is required.

 

Small businesses are cycling at the well of death. Any minor error can discriminate them and band them from the planet of market and business. Hence, implementation of small business marketing cycle is very crucial for the survival of small businesses. This cycle has 4 major steps. These steps begin with observation, planning, implementation and testing. The finale step is the experimenting step. If the experimentation swims in the tornado of competition then you are capable of surviving within.

“As marketers, we should be changing the mantra from always be closing to always be helping.” 

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