Web analytics and Search Engine Optimization (SEO) have very different purposes. Combining the power of these tools can revolutionize the success of your website’s performance.
Firstly, let me briefly introduce SEO and web analytics. SEO is a skill to improve a website’s performance through higher search engine rankings. While web analytics is the process of analyzing, reporting, measurement and collection of the website’s performance. There are web analytics tools for measuring the website’s traffic, keywords and keyphrases, visitor demographics, website’s performance verse the competitors and so much more.
So, how can you hit a website homerun using SEO and web analytics? By analyzing your website results using website analytical tools such as Google Analytics, you can gain an insight of your site visitors and their user experience. This valuable information can be gainfully deployed to take the necessary website modifications and improve your website visitor’s user experience. As a result, the website page ranking in Google and in other search engines will also improve.
Basically, without analyzing the historical website performance using web analytic tools, making accurate decisions when refining a SEO campaign becomes much more difficult. SEO Strategists depend on web analytics and the valuable historical data it produces. Web analytics is a vital tool in their SEO toolbox.
So how can web analytics be used successfully to assist your next SEO campaign? Here are some points to consider:
Track Visitors
Web analytics is highly effective in tracking your website visitor actions and demographic data. This information is very useful for SEO related work. By comparing visitor data as a monthly overview, the SEO Strategist can determine if the current SEO campaign is having a positive or negative effect with website traffic.
Referring Keyword
Referring keywords are the keywords that attract the visitor to your site. These keywords can be tracked using web analytic tools. Using this data, SEO Strategists can reevaluate and adjust their client’s SEO off-page optimization keyword campaign.
Source of traffic Means Domains
Web analytics also highlights the where your website traffic are coming from (domain source). This information will dramatically assist the SEO Strategist understand which SEO back-links are most effective.
Click Path
Click paths will assist the analyst understand how the site visitors are interacting with the website. It can also assist the design team to improve the website user interface so that the site visitors complete the tasks that the website was made for.
