The Transition from Traditional to Tech Services
18 Mar 2014

E-commerce is the day to day dealing that is buying and selling of goods and services over the internet. Opposed to this however is an e-business, E-businesses however is much more than E-commerce, so technically an e-business is when one has the access to a company’s employee or for instance the services are listed over the internet on a website that represents the company, no necessary transactions need to be made that is No selling or buying of the product necessary over the internet.

E-business is a very common practice in the current times, and there is hardly a country that does not have it running in one or more everyday phases of its lifestyle. Hospitality when combined with e-business gives us an incredible flexibility of going through what leisure can be attained through the internet.

Popular websites such as Expedia, Hotels.com, Hotwire, Priceline and Travelocity offer such travel packages that can be customized accordingly unless on offers. You can select any hotel in the listings, as per your budget, and the time you want to spend. You can compare the services in different hotels and compare the rates offered by all of these websites and strike the best deal with the best service at the best price, all without having to visit each one of them separately, the marvels of technology and e-business. The beauty of web designing is the flexibility that it brings to the users.

Modern era has brought to us many new types of technology, each with a different use, but they all have the same thing in common which is “increased efficiency and productivity.” Many business industries specially the Hospitality industry, have spared no or little time adopting these new technologies which is a huge thumbs up for them and is what gives them all the more reasons to grow more and more. E-businesses are over all more responsive, as more people can access what the company has to offer over one screen with an adequate internet connection.

There has been a great impact of technology especially computerizing and going online, having a website means that there is a virtual portal to your business. You can now post new, fresh deals and offers all the time over your website and get in touch with your target audience, you can always have people sign up for your offers that way your audience outreach will improve significantly.

However there is something about meeting people physically, it is more convincing and comforting to buy a product from a person, seeing each other face to face – the way our ancestors used to do, today’s e-business has revolutionized the way of the ancestors. The invention of internet has by far been the most revolutionizing invention by man since the wheel and fire. Internet has made lives easy and you can now swipe your way through shopping and work, and avoid traffic, do it all over the internet. Therefore the web designing and the entire industry that provides services for the digital medium, is becoming increasingly popular.

The Products and services that the hospitality industry has to offer, for instance, are perishable. It is in no way possible to be able to stash an airplane seat for use tomorrow, as these
unsold seats cannot be reused. Consumers cannot touch, they cannot see, or feel the product and/or the service that is being offered in the hospitality industry as this customer service is intangible. The content and the design has to be done with intricate detail and care, in order to attract consumers and be convincing enough to provide an exclusive user experience and be promising, for this will be in the case of international customers and some 40% of the customers, be the case, with online accessing becoming so popular and widely accepted.

And as a result, these consumers who intend to be purchasing these services and products online are largely dependent of other consumers’ opinions and have a high reliance on their reviews; that means that in order to get more sales, the hospitality firms must be focused more on their guest satisfaction and be certain of providing high end results with the services and the products that they have to offer.

One tip for web designing is understanding, what your customer expects from you, and then designing around that. A great designer cannot be made over night, designers become more skillful with their experience as they gain more and more of experience, they achieve more in terms of design accuracy. The tip is to think like a user and the main focus is visual appeal, user friendly features and state of the art tech savvy features, bearing in mind however not to over complicate things. Keeping the essence of the website, dependent on the kind it is, and developing in the most intricate way possible. That’s what SpiralClick is all about.