"Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, "What's in it for me?'' (Brian Tracy)
Search engine optimization has basically two aspects: on-site optimization and secondly off-site optimization. Both of these aspects have different benefits which are listed below;
On site optimization:
· The performance of your website will be enhanced
· The content produced would be of high quality
· The keywords which are appropriate regarding your business can be easily targeted
Off site optimization:
· Inbound links creation
· External source word of mouth and related advertisements via publicity and publications
Moreover, social media and other such tools such as email marketing etc. can also be utilized in order to enhance the forum of publicity and word of mouth.
Email marketing boosting SEO
Email marketing can be used as a vital tool for both supporting your business campaign and boosting SEO. Below is a list of factors that elicit how email marketing can become one of the greatest assets in the augmentation of your organic traffic and boosting SEO;
· Content
Email marketing can be used as a strategic tool in the sense that once a month or twice a month you can send in newsletters to your customers and to those who might become your potential customer. The newsletter advertises your current promotions or has some informational paragraph from your most popular blogs. This idea will at the end of the day increase visibility of your website.
· Links and domain
In general, you just need links to have more visibility and potential customers. As, the more links your website has (note: the links should be from potentially authoritative websites) the greater your domain would have authority.
· Retention of reliable customers
Email marketing is one of the most compatible tools for retaining existing customers. Via persistent newsletters to your potential customers, you are reminding them of your current promotions and thus leading to potential sales.
· Long term approach
Email marketing is also among one of the long term approaches. With email marketing you can improve doing SEO in the long term as well this is the reason why SEO agency Dubai persistently does email marketing and never neglects sending newsletters to their customers.
"Customer service is the new marketing." (Derek Sivers)
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