Email Marketing: Creating Value for your Customers
“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.”(David Bake)
A lot of you might be cursing the day when you subscribed to a company’s newsletter due to the massive overwhelming mails in your inbox whenever you browse your inbox for relevant mails. You come up with conclusions as to why did I subscribe?
Email marketing is a way to correspond to the existing customers who have been a part of a company’s former purchase or sale. This method allows the company to stay in touch with the customers for healthy company-to-customer relationship.
A message, particularly about advertisements, sale time, solicit sales and for the promotion of a business, is send to a certain group of people, to ensure and entrust loyalty and awareness. Consequently, positive feedback is assessed.
Ways
Basically email marketing can be processed in two facets.
· Transaction emails
Transaction emails are those emails that trigger the on-going process between the customer and the company. Transaction emails encompass order tracking information, confirmation of order, query about order, password reset emails etc.
· Direct emails
This method encompasses the immediate awareness of the customers by promoting them to existing offers and immediate purchases via direct emails.
“The right Email vendor can make the difference between success and frustration.” (Jordie van Rijn)
Asset
Email marketing has proved to be a valuable asset in terms of immediate responses and immediate purchases. Statistically, 66% of customers have shown positive return and immediate response via this approach.
Email marketing is very much cost effective as it is cheap and needs no time when contrasted with conventional mails due to its swift attributes.
Email has an ability many channels don’t: creating valuable, personal touches – at scale
Revamp
Despite of positive outcome, this method is not much commendable as many people do reject and over look these types of recurrent emails. Unfortunately, less than expected revenue is attained.
Things only have the value that we give them. If our product, company and brand will not have efficacy, the visitors will never provide us with their mailing details. You need to revamp the look of your webpage, to entice the visitors and transform them into effective customers via purchase.
· Variable approaches
Insert in your web pages many side links of contact to allow the visitor to loop in to the niche of your newsletter and other subscriptions at one point or another.
· Update
Update your blogs and website with valuable stuff. Fortune is like the market, where, many times, if you can stay a little, the price will fall. Hence, you always need to be on your toes with the fear of not losing any of the potential customers.
· Spices
Recurrence of familiar emails is among one of the largest reasons why people lose interest in your newsletter that is mainly based on the principle of promotion of your brand. Add some spices and make your email interesting and fun to read.
· Complete package
Most newsletter and other transaction emails are marked our spam in our inbox. Make sure you add a little next paragraph along with it, which will not render this email as spam and your recipient will not over look it.
Email marketing is among one of a really strong asset in terms of marketing and promotion. It will be a reason of greater massive purchase if implied in a dignifying manner.
Treat your email program like the movies – give a preview so they know what to expect.
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