Brothers: Social Media and Common Business
12 December 2016

Brotherhood bond between Social media and common Business

The invention of social media has revolutionized the globe of business, resolving those mysteries that formerly seemed impossible to tackle. Social media has influenced the business in an optimistic manner, producing and maintaining a brotherhood bond amongst business and itself without which it’s not possible to survive in the world of competition. Social media marketing within no time has made its place far more vibrant and conspicuous comparing with the time it consumed to flourish.


Profitable small business

Social media WebPages like Facebook and Twitter are dancing on the summit and have been in spot light since less than a decade. They have made a profound and everlasting effect on the marketing business yet more on a low profile or small business, which cannot afford expenses of campaigning and advertisements. Social marketing has given broad spectrum along with perceivable volume to negotiate marketing via likes and shares. Online communication, advertisements of products, promotion and propaganda of goods, all can be done via social media, what one needs to do is to be online round the clock, without splurging sums of money in campaigning and advertisements, along with needing proper planning for targeting the market and a diverse approach for the embellishment of the brand and the business.



Promoting a product is not just enough as conventional media thinks it is, yet the feedback is equally significant for the growth of business and progress of product. Social media believes to record statistics of the most likeable and shared link, using it as an asset, thereby working it for the improvement of the product. Listening to the feedbacks of consumers was not as approachable as it is now, all gratitude and gratefulness of social media.

Sean Gardner says “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with the people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.



One of the evergreen business’s snag was, people never used to know the strategies of their competitors’ products even after the promotion of the product. Companies with great planning and great thoughts again can use the technology of social media in their benevolence, making use of this technology for detective purpose, spying over the strategies and customers’ feedback, enabling a clearer vision for the enhancement and procurement of goal of the entrants’ product.

Jessica Northey says “In Social media the squeaky wheel gets the oil. You have to put yourself out there, to find people who will relate or will even debate with you, depending on what you are looking for.”


Recognition of the target market

Thorough planning, designing and consultation are needed before the fabrication of the product. This planning and consultation also requires a targeted market. In a targeted market there can be three types of social media influencers says Forrester Analyst Augie Ray:

·        Social broadcasters (at the top of pyramid)

·        Mass influencers ( in the middle of pyramid)

·        Potential influencer ( at the bottom of pyramid)

Potential influencers consumes most of the percentage of a population, identifying who these people are and their demands, hence using these as a merit for the marketing of the brand.


Formation of happy kin

Social media is impactful and yet influential in every aspect of business. One of the highlighted pros of social media marketing is, it provides an easy approach to the consumers on a daily basis, aiding and assisting consumers make them reliable customers, reminding them of their anticipated return ultimately promotes a bond of kinship amongst the selling brand and customers, nurturing a happy ambiance.

Since 94% of people use social marketing, thus a healthy chance for brands to create a brawny impact over a population of similar needs widening the scope of business.

Amadori is a leading Italian poultry company that recognized the potential and ability of social networking to communicate with the consumers, incorporating this capability and using it for good, to gain new insights and spreading the word of mouth.

Bonnie Sainsbury says: “Social media will help you build up loyalty of your current customers to the point that they will unwillingly and for free tell others about you.”

You are what you share.

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