Mashup or Concoction
07 July 2014



The era of today believe to criss and cross things into a concoction. And this conviction is reflected in their every motive and task whether its business, marketing, music, videos or paintings.

The bombarding of extravagant return in business results from forming such strategies that are though expedient yet beneficial. And a business based over such a strategy, consisting the constituents of social media marketing and cunning technology, results in a successful venture.

One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man. (Elbert Hubbard)



Social media is an ingredient, not an entree.

As mentioned in my previous article Resources Of Social Media , investment in social media is not actually an abolishment but it’s an access card in the world of blooming business. Genuinely, studies have been accountable that social media has enlightened the world of business into a more fascinating place, opening floodgates to possibilities that were assumed to be magic.

Efficient planning, splendid product quality, productive PR, easy communication and investments over advertisements on social media will not only stabilize your brand but will also get you a lead over your competitors.

The goal of social media is to turn customers into a volunteer marketing army.



With the word ‘tele’ it is easier to perceive about the concept of marketing enclosed in the word ‘telemarketing’ i.e. marketing or sales during calls.

Telemarketing sometimes is called as ‘inside sales’ or ‘telesales’. It is a method involving selling over a call and persuading a consumer to transform into a customer there by buying products offered.

 - History:

The history of telemarketing dates back to 19th century and it became popular during the 20th century in North America.

There are basically 2 categories of telemarketing, business to business and business to customer.

And the procedure of telemarketing involves 2 sets of calls. First determines the customers need whereas the second persuades the customer to buy the product.

 - Failure:

Telemarketing after the contrivance of advertisement over televisions and radio diminished and failed to maintain its stabilized platform.

Telemarketing, nowadays, is believed to be mostly scam and fraud. Fraudulent telemarketing is referred as ‘boiler room’. And it is also referred as an unethical business practice. It is also too costly without the assurance of probable profit.



Technology is just a tool. In terms of getting the kids working together and motivating them, teacher is the most important. (Bill Gates)

Necessity is the mother of invention is the widespread notion and comprehensive proverb enclosing the whole concept of technology in itself. Technology exploits tools and other machinery for the ease of human life. And there are many branches of technology, each showing miraculous inventions in their respective fields.

Technology modifies the existing solution into a more cock-a-hoop and blissful solid invention for the well being of homo-sapiens and other animal species.

By the constructive use of technology, the promotion of the product can be boosted exponentially, converting it into an eminent brand dancing in the lime light from a mini brand.

It has become appallingly obvious that our technology has exceeded our humanity. (Albert Einstein)



Conventional marketing was a former method of advertisement which is still prevalent among the developing countries whereas in the developed countries it is now extinct. It basically involves the incorporation of advertisement on television or radio and face-to-face communication with a rendezvous schedule with the customer for efficient PR. The conventional marketing requires a whole lot of personnel with a division of labor. Involvement of a manufacturer supplying goods to a wholesale market that ultimately supplies to a retail distributor for the easy approach of the consumer.

Over time the needs and priorities of people have changed drastically, easy and quick access being the primal priorities of the generation of today.

Prior to the mass usage of internet tactics, the world was the place to explore for explorers. But with the up rise of technologies, now the space is the interest of explorers. Relying on various methods of technology, including searches over computers, saving data on computer (minimize the use of other resources) and building marketing strategies will prove to be more elusive in the future.

The incoporation of the themes of technology and social media marketing for the exposure of your brand is not the astray path. It is a path that will lead you to ur goal with tolerance. For more suggestions and ideas please contact us.