"What continues to plague search marketers is the adherence to old-think issues: 'Content is too hard to create.' 'Links are too hard to build organically.' This type of focus blinds you to more important things." (Duane Forrester)
SEO has a wide range of strategies and types each differing from the other with very little differences. For making use of each and every type of SEO strategy, it should be clarified first before it is used as a typical market boosting strategy.
SEO approaches
Following is a list of SEO approaches that should be the first to-do task on your checker board;
· Local SEO
Local SEO is the type of SEO which is particularly redundant of a geographical area. This type of SEO augments the sales of the local stores which can be easily navigated and can be reviewed about via internet resources of mobile or desktop.
Local SEO can also be relevant for other events as the happenings of other events will be posted on your website or Facebook page, in this way not only recurrent visitors will visit your website but also with the incorporation of latest happenings perceived by the search engines, your website will get higher ranks in the search results.
· SEO as barnacle
Barnacle SEO has pretty much resemblance to the marine animal barnacle. This type of SEO attaches itself with something gigantic i.e. a website having lower search rankings can get itself affiliated by a larger website having mammoth potential visitors and mammoth solid search rankings. Being affiliated with the larger website, the smaller website can not only be found but also the visitors will get to know about it due to persistent appearance of it on the larger website.
· National or International SEO
National or International SEO is simply the antonym of local SEO. This type of SEO is not restricted to a particular locality but it is available for anybody out there wishing to be served by it. This type of national SEO doesn’t have a retailer or brick and mortar store to which the traffic is supposed to be directed. Rather it has direct contact with the brand organization and hence they readily sold goods via electronic medium. For transforming your local SEO to international SEO, simply do not add any reference of a specific location.
· Typical and technical SEO
Technical SEO is the typical SEO that you’re reading about most of the times. This type of SEO is affiliated with the background of a website. Such as if the website takes longer time to load, or the visitor faces recurrent errors while visiting the website then that’s the sign of bad alarm for your website. You should be hiring a technical SEO strategist to get your website working in a sound yet safer mode.
"The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links." (Adam Audette)
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