“The weakest link in a chain is the strongest because it can break it.” (Stanislaw Jerzy Lec)
Link building is definitely a peculiar specimen from SEO regard as sometimes its incorporation is deadly trust me! The linking sources however have jumped over to a new form of linking where existing yet notable and eminent links are incorporated within the content of one’s website so as to gain much higher visibility and linking directly without actually building a link of your own in general.
Good content
Just like you are adding eminent websites or posts’ links if you’re content is good enough and really remarkable simultaneously your website will earn dozens of links in a matter of no time. Even then, from good links you can definitely build a link manually. However certain susceptibilities will be under your control so that you can have a clearer idea as whether Google is considering your manually built link a good one or bad one.
Susceptibilities or characteristics
1. Domain or authority
Depending upon the authority of your website you’re website will be ranked accordingly. Likely, if your website has higher authority higher ranks will be received by it. Indulging in link building for those websites having sustainable high authority,surpasses additional authority for such websites. However, a link should be an eminent one rather than a poor one, poor ones can isolate and damage the popularity of your website on one hand and on other hand will affect your organic visitors violently.
2. Importance to Google
Google can understand the links incorporated within your website however Google can also eradicate those links that are not associated with your website in the form of links such links will not only be discarded but the website will also face serious consequences. Hence, always such links should be added which are similar in context and purpose with your website.
3. Quantity matters
Quantity matters a lot however if on a certain website too many links are associated linking back to your website then Google will mark that website as suspicious.
“Social media websites are no longer performing an envisaged function of creating a positive communication link among friends, family and professionals. It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person's sense of self-worth.” (Anthony Carmona)
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