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“You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.” – Matt Webb
2015, a brightened year for the SEO department, in which the SEO industry faced immense success, in this year Mobilegeddon update was also released, which not only penalized but blocked all those websites that didn’t support mobile thingy. The introduction of new local three-pack along with many other updates and algorithms which are introduced by Google.
Trends
The new Trends of 2016 of SEO are predicted to revolve around search and hence will bring greater usability and accessibility in terms of search. A list of certain trends is given below;
1. Video and Content
Video will surpass the content and it will be 100 times more noticeable and captivating for customers and visitors. So far, content seems to be the apple of eye for every website and using a wide range of words in a variety of formats seems to be an appealing and captivating scheme of grasping customers. In the following year, many former trends will degenerate and new rising trends will take leads such as video will replace content in all sense.
2. Mobile Optimization
In some cleavages of the past year, mobile optimization seemed to gain much insight than desktop optimization as the numbers of mobile users have augmented and thus the usage of mobile for internet optimization has also elevated. Mobilegeddon certainly revealed that the frequency of mobile users and desktop users is being played on equal notes however this equality will diminish and the number of desktop users will mitigate eventually in the following year.
3. Speak power
A new shift in the search will be received in the evolution of spoken queries. These queries will further multiplex the existing queries of search hence much distal assistance will be needed.
4. The power of aggregated content
Twitter and a number of social media websites are experimenting on the aggregation of content, the aggregation of content will definitely mean the extraction and eradication of news and stories. Twitter seems to be working the scheme of moments which will degenerate the concept of news. This means that various pieces of information will be aggregated at one place and one time.
5. Social websites
Social websites will now be more heavily recorded and indexed as explained by Google and this record has been initiated in terms of search from Google and Facebook.
“The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.” (SEO Refugee)
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