“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” (Amy Jo Martin)
Content marketing can be described as a tactic which is used to distribute and propagate valuable yet defined content to an audience which is not only interested in the purposed material but also wants to stay in touch with the purposed material for a longer span of time. Thus, this all in return is an approach to drive and consumer action i.e. retains former customers and target newer ones.
Social media
Social media engages itself and entwine itself completely with content marketing as the content is being published on the social platform and this posting on the social networking site thereby generate some likes and ultimately leads to from a few to a whole lot of purchases. Not only this, but then you start expecting more insight and more visibility from your reliable customers and this ultimately leads to a desire of exceeding your competitors in the search engine’s results and rankings.
SEO
Now, with the blend of modernization and technology social media, content and PR all are linked to one another in a matter that the three of them are indistinguishable. In order to segregate them from one another, one needs to quantitatively observe the SEO and related tactics.
Search engines
Google and other search engines indicate the social networks posts and tweets as isolated web pages. But Google has always been secretive regarding about how Google utilizes the social signals but it is much evident that the following three social signals impacts hugely n the social rankings;
Shares of Facebook
Those tweets that have brand name mentioned or have the name of your website
Anything that you have shared within Google+ circle
Social media presence
When you search for yourself, the Google immediately shows the link of your Facebook id or Facebook page hence improving your social status can definitely improve Google ranking.
Social Media networks have changed their strategies to content based networks and the more you browse Facebook the more content you witness there. Hence, having quality content is extremely important not only to strengthen your online presence but also to legitimize your presence.
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” (Amy Jo Martin)
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