3 Social Media Marketing Tips for Beginners
18 Mar 2014

A lot of companies are now entering the world of digital marketing and have started using tools such as social networks and strategies like Social Media Marketing.

However, if you're new to this digital world and know that your branding needs these tools, it’s best that you understand the industry.

You should consider certain factors to develop a strong digital strategy and brand planning.

Here’s three tips that we consider essential to begin a good management of your social media marketing campaign.

1. Introduce Yourself

Any social network, large or small, allows users to create a profile description either on ourselves or on l mark. However, each platform has its essence and different idea on the same information you share and also to the amount of space you have to share content. Take a quick look at Twitter and Facebook. The social network created by Mark Zuckerberg gives you virtually unlimited space to introduce your brand. Twitter in turn gives you only about two lines. You should ensure that the information and the message you offer to the company, brand or product is consistent and clear.

2. Social Accounts Management

It is very important to decide who will be responsible for managing the social media corporate accounts. Most companies go with the most viable and logical department that is marketing, however, there are other companies where the public relations area ask to be in charge because they are used to being the public voice of the company. SEO experts mention that they are the ones who should perform this task, because they have knowledge of the use of Social Media to create a strong brand presence on the Web.

The reality is that whoever it is, should have an in-depth understanding of the company, brand, products and services. They should have cleared all procedures and planning to manage the accounts and have contingency plans incase of difficult problems, users or situations.

3.Diversify the Goals

Clearly, the most popular social networks are Facebook, Twitter and LinkedIn, but that does not mean you have to be only on these platforms. There are literally hundreds of social networks that can be smaller or better engaged in certain niches. There may be a social network that fits your company and brand. There are other platforms like Foursquare, Gowalla, Yumbling, among many others worth checking out.

SpiralClick is experienced in creating relevant, targeted social platform campaigns for our clients, with high conversion rates. In order to help our clients stand apart and above their competitors, we provide digital marketing services that support the core of your online presence—your website. We work together with our clients in developing a long-term online strategy and marketing plan.

Get in contact with us today for your Social Networking business needs.