Corporate brand identity is a golden marketing tool
04 Nov 2014

Corporate brand identity is a golden marketing tool

“Every planet will take on the corporate identity of whoever rapes it first.” (Chuck Palahniuk)

Corporate identity is the one stop marketing arena that will give the exact boost that you are looking for. Corporate identity describes the accurate entity of your brand in other words you can say that corporate identity is the description of your brand. Just like every individual has its citizen identity card similarly every brand has its own identity that differentiates it from other local and imported brands.


How to develop positive corporate identity?

Positive corporate identity begins with a series of elements. Positive corporate identity initiates with the formulation of effective logo. Just like SpiralClick have a unique and effective logo. The second step that follows the first one is the creation of effective message and the conductance of the message round the town. Fine intelligence committees should be set up for the formulation of message that will give the brief idea to the public of What YouAre Capable Of? Hence, perspicacious teams have to put a lot of efforts in the delegation and completion of this task.The final step is the most important in terms of developing positive corporate identity. Your name and the motto you use to appeal the user interface is your major marketing tool. The splendid the ideas incorporated in the development of enticing name and motto the fine will be the results.

A memorable logo and branding is crafted for instant recognition by customers and prospects.


Corporate Communication

Only those companies and organizations are succeeded who constantly regard and turn to their customers for effective feedback. Corporate communication is as much relevant as corporate branding or any other sect of corporate identity. Corporate identity will fail to demonstrate its advantages if the up-sell and cross sell strategies are implemented in a disadvantageous manner.


Corporate image

Corporate image is evidently a measure of the reputation of the organization. Corporate image in the layman’s language is the perception and the view that casts in the mind of a person immediately when the name of the company is mentioned. The corporate image is the composition of many elements that contribute towards the development of positive corporate identity.

1.       The financial and business performance of the organization.

2.       The performance of the companies’ products.

3.       The reliability of the customers.

4.       The point of views of its workers and internal employees.

5.       The reviews of media partners and affiliated firms.

6.       The accommodation and parabolic turn of the company towards the onset trends of the market.

These are the elements that help in building the brand image as the qualified image.


Corporate brand identity is indeed a golden marketing tool. Corporate branding helps in stabilizing and mobilizing the brand name. Since all the organizations survey the market and focus on the resonation of their reputation from good to remarkable hence, it is very important to embark the other sects of corporate identity which are corporate communication and corporate image.

“Good corporate governance, it’s about being proper and prosper.” (Toba Beta)

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