“Getting information off the Internet is like taking a drink from a fire hydrant.” (Mitchell Kapor)
The launch of Apple watch was hit by a cascade of pre orders which was in early April and it was estimated that by mid June this Apple Watch would be sold to 2.3 million pre orders which is surely an obnoxious amount, crossing all the limitations and barriers of any gadget being sold to this limit up to date. This Apple watch to the response of such consumer action will be economically beneficial for all the e-commerce markets and marketers.
With the launch of iPhone few years back, all the marketers were striving towards the development of mobile apps. However, with the advent of time the world has transformed and so our needs. Essentially, wearables are in demand and to succeed in the world of today, technology needs to become compatible to these wearables.
Notifications
After the launch of Apple watch, the most primal iteration which is considered and will be considered pivotal is upcoming notifications. These notifications are a kind of bridge meeting the requirements of both consumers and marketers. Just a single ping will make you aware of what’s going on and a single swipe will let you take any action. So for now, the power of notification is pretty much prevalent.
Challenge
The challenge for E-commerce after the launch of Apple watch has became much flinty than ever. This is because the Apple Watch only allots the time of 10 seconds for marketers to interact with their consumers. Failed to interact in the allotted time will result in the elimination of the candidate from the success of gambling coliseum.
Frictionless commerce
Astute e-commerce marketers have already jumped in the gambling coliseum. These e-commerce marketers are playing smarter than ever. Among these include eBay and Amazon who have declared that their aim is the provision of frictionless commerce, anywhere the consumer wants frictionless commerce in terms of shopping, be it pocket or wrist watch, no screen or gadget transformation can become our obstacle. This statement is evident in terms of application of eBay and Amazon on Apple watch’s screen supporting simplicity followed by utility.
“The Apple watch is indeed a step closer towards future where simplicity is the primal focus followed by the manipulation of utility.” (Asila Paras)
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