SEO causing a hindrance for e-commerce websites
12 Aug 2015

“Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences.” (Freeman Dyson)

It is always not easy to deal with both SEO problems and E-commerce issues simultaneously and to make them work together for good one needs to be conscious necessarily throughout to prevent any mishaps. SEO is a beast simply for everyone who needs to understand the concept behind it. But for large E-commerce websites, SEO is pretty much more complicated, hence an uglier beast as we call it.

The loop hole which must be filled when dealing with huge e-commerce websites is the prevention of too many cooks as too many cooks spoil the soup. Since, many hands would be engaging in the final summing up of the website and termination of products, all of them would not be completely educated about SEO, little knowledge is indeed dangerous thereby can potentially harm the organic traffic and growth of the website.

Below are certain SEO problems causing hindrances for e-commerce websites:

 

·         Product description

Most of the E-commerce websites do not pay heed towards the elucidation of every product uniquely. This is the biggest drawback in terms of search ranking. For such websites to attain higher ranks in the search results, they must explain each product uniquely and differently.

 

·         Product listing

Most of the consumers on E-commerce websites find the relevant product listing pages rather than finding individual product pages. This is an added benefit for the e-commerce websites as with the proper usage of handy optimized pageswith the subsequent incorporation of product listed keywords, one can attain more profound results. Failure to use such keywords, results in the loss of those consumers who can become the real transforming point of your business by being a reliable consumer, purchasing more products and rendering optimistic feedbacks.

 

·         Inconsistent linking

Large websites do not necessarily pay attention on the internal linking. The links mostly do not terminate over a particular and relevant source thereby generating confusion and inconsistency. One should add only those links which are depicted from regular sources to avoid confusion both for customers and search engines.

 

·         URL and domains

Search engines’ bots sometimes do generate the right URL parameter for your website but you are the owner of your website and definitely you will decide better what URL parameters fit perfectly for your website.

 

“We're still in the first minutes of the first day of the Internet revolution.” (Scott Cook)

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