“The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.” (Douglas Rushkoff)
Ecommerce has sparkled brightly on enormous heights of sky. This spark has eventually grasped the entire globe and everyone seems to incorporate the factor of ecommerce in their proceeding professional ambiance. Ecommerce simply is a changed mode presented to us in a fascinated manner by means of tech gadgets and gizmos. These gadgets have become a mandatory aspect of our lives.
Relative countries
In the developed countries, such as China and U.S, a significant augmentation in the sales is witnessed via the sales report collected annually which says that the sales has elevated to approximately $150 billion. This significant increase has been reported to be attained via mostly the online travel proportion. In India, along with the whole world e-retails has grasped the most attention due to which a sudden elevation of 10% in sales from 2009 is reported and in 2013 without any fabrications the increase has reached to the boundary of 18%. To my excitement, the ecommerce checkouts reached to the limits of 100 million in similar year.
With this much mammoth growth, it is predicted that the e-retail market in the following years will exceed to new limits thus creating new records of approximately $10 to 20 billion.
Purpose of ecommerce
The major purpose of ecommerce is to fantasize the customers with a number of options to shop for products and deals from all the continental reefs. Now, robust information is not the only pleasing aspect over which firms can rely over but customers look forward for instant delivery timings both in terms of quality and renowned brand image. With the fastest tracking options of the parcel, delivery received on the doors and the fastest delivery timings gets the most attention and sights of the customers.
The former issues
The former complexities of the development of the products (both of quality and timely quantity) have been known to all the manufacturers and such issues have been tackled with measures. These problems cannot be overlooked as these issues can mismanage simply the brand image therefore thorough capital is invested to prevent such mishaps.
Further need for enhanced growth
In order to ponder upon further elevated growth of ecommerce within India, different needs are under investigations. These needs revolve around the increase in the products manufacturing coverage sector, increase in the warehouses, elevated use of commodities along with cyclic chains of communication with governmental officials to abide by the rules set forth by the taxation ministry.
Conclusion
In India, the businesses seem to elevate and cycle round ecommerce and e-retail. This is because ecommerce alone has come up with several options and these options have brilliantly occupied the entrepreneurs to made investment in.
“Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.” (Marc Ostrofsky)
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