“A thorough knowledge of the algorithm is worth more than a college education.” (Teddy Roosevelt)
SEO is that one mysterious question that small businesses owners have dug deep in their minds as a bewildering terminology and concept. Most of the small business owners often freaked out when they are responsible for dealing with SEO techniques themselves. They may develop authoritative content but are definitely incapable of illustrating the pros of SEO in the form of some purposeful proposal.
These owners are made to understand that one of the essential attribute of SEO itself is the production of qualitative content that will be the most eligible choice for the elevation of their businesses and brand entities.
Google can be very irritating sometimes especially when your website is not delivering the beguiling information that the customers want, in such cases Google has certain criteria specific for penalizing your company’s website.
Measures
The significance of SEO so far has been discussed and for now it is mandatory to work over SEO for the effective construction and propagation of your website. Despite quality content, other SEO principles need to be obeyed for the proclamation of golden results which are elucidated below;
· The basic initiation that should be the beginning of your website i.e. starting 100 to 200 words should incorporate the basic intro of your website, like the aim of the website, the services offered, various fields subjected etc.
· Keywords and essential keyword phrases should be there on the website but beware of not overstuffing the webpage with these.
· Enticing titles can help you win higher ranks.
· Different heading titles can do good for you since they entice the population and give them a handy idea as to what are your services.
· Despite of having multiple pages, you must design your website so that it conveys the vibes of friendly user experience.
· Each page should have a mini meta description. This will allow easy and accessible crawling of search engines throughout your web pages.
· Try not to re-mention one keyword throughout. Add some variation for example if your keyword is augmentation of brand ambassadors then you could use this word somewhere whilst brand ambassadors augmented is other compensation for your adjacent keyword.
“We don't just build websites, we build websites that SELLS.” (Christopher Dayagdag)
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