“Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.” (Peter Guber)
One must admit to the simple fact that most of the times they compose a blog, it is to mainly augment the traffic flow to their website. It might be because you are a business which is innocently trying to push their brand forward or the reason might be that you are relying on the content to produce revenue for you. In any case, no one can leap forward in online web space unless they have multiple people viewing their content and the truth is no one can have too many readers.
Brand Loyalty Requires Patience
It must always be kept in mind that creating brand loyalty requires a lot of patience especially if your blog relies on interaction between the blogger and the audience. In the meantime however, you can pursue various things in order to increase the traffic flow towards your content. Increasing the traffic directly increase your chances of getting a reader to be hooked on your blog.
Never Lose Yourself
The biggest mistake anyone commits while looking for an audience is the fact that they want their content to appeal to everyone. There are rare occasions when this technique works; most of the time, however, this results in the blog losing its flavor and identity. This results in less audience turnover and a blind attempt to gain readers which consequently leave people less interested towards your blog.
Know Your Audience
When composing content, one should ask themselves a few questions. They should think what their blog would be and what their target audience is.
They should ask themselves:
Who are they writing for?
Who would the content appeal to?
Is their going to be a specific age group that will enjoy their content?
Would the content appeal to people belonging to certain regions?
Once you get a clear mind about the audience your blog would appeal to, it makes it easier to create brand loyalty.
Observe their interests and form your opinions
After these questions, your mind would be quite clear about your target audience then it is time to look for common interests. If you have a following, regardless of how small it is, you have a job half done. Since most blogs utilize services like Disqus or social sign-ins, you can follow your following and see what content catches their eye.
There is a huge chance that you will be within the range of your target demographics and this would allow you to have a personal sneak peek into the content they might take a liking to. Once you are done parsing, it is time to have a look inside your own self and see the content that you have shared.
Once you are done, you will have to think about the content that would be worth sharing with your own following. You need to line your content with their interests and gain their attention.
Guest Blogs
Then, once you have done this its time to reach out to other blogger or blog posts and check if they are willing to let you write a guest post. Usually, all it takes is to get a single guest blog with some expert website and you will notice an exponential increase in your own blog’s traffic.
Not only that but it would boost your visibility around the web and help you gain favorable (and some unfavorable) opinions. The more expertly opinionated your own blog post is, the more loyal your audience will be.
“Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.” (Mark Zuckerberg)
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