Keep it Simple, Keep it short!
07 July 2014

Keep it Simple, Keep it Short!

“Genius is the ability to reduce the complicated to the simple.”

For every subject in our school, we had teachers and mentors to explain the context that is mentioned in our subject books. That context before explanation seems pretty much baffling and bewildering. But after explanation it seemed pretty much like a piece of cake. The point of notice is that complexity can be un-wined and solved at a certain boundary beyond which it is nothing but a burden.

“Don't be afraid to be confused. Try to remain permanently confused. Anything is possible. Stay open, forever, so open it hurts, and then open up some more, until the day you die, world without end, amen.” (George Saunders)


KISS principle

For keeping things to the point and simple, an acronym “KISS” that stands for ‘Keep it simple, stupid’ was noted by the U.S Navy in 1960. This principle mainly emphasized on the primal need of simplicity. Mostly systems work best if they are less occupied with ideas and complexity in them is avoided to a greater extent.

Modifications of this phrase include ‘keep it simple and short’ and ‘keep it simple and straightforward’.



You might have come across with certain piece of words that are easily grasped and understood and at that very moment your reflex is “Wow Man”. This is because that article was based on the principle of KISS and precision. For a writer, it is authentic to choose such words that are clean and easily understood by the audience with simpler and sober words.

“Make everything as simple as possible, but not simpler.” (Albert Einstein)



He is not a genius, who uses remarkable vocabulary, elongated sentences associated with many subjects and qualitative adjectives. But he is a genius who simplifies things and linked them to some of the existing things about which we are aware of.

Our brains function basically in a way that whenever we are introduced to new concepts we relate to these with the former ones in our mind. And the relation that best shows resemblance with the new concept is the point where we start to understand and unveil the new concept.

“The ability to simplify means to eliminate the unnecessary so that the necessary can speak.” (Hans Hofmann)


Spoiling Sales

Too much of the ingredients in a recipe generally leave the dish with a vapid taste. Similarly, while doing business, one should be clear with what his marketing strategies will be and whether these marketing strategies and sales and promotions are easily understood or not because complexity will only shoot your sale to a much lower scale. The consumers want statements and phrases elucidative. And if they don’t find comprehensive matter they opt for a product which has more elucidative and comprehensive strategies.

Apple does this in an easy fashion. It sells its iPods by announcing number of songs it can accommodate rather than announcing the number of gigabytes it pertain because everyone out there didn’t choose ‘computers’ as their foundation subject.

The verb ‘overwhelm’ contains a literal meaning which is quite suffocative to absorb. Yet, too many cooks spoil the soup.  Too much of something generally abandons the task whether it’s a piece of art, word, literature, design or any other thing on the planet.

Similarly, one of my articles Mashup or Concoction despite, I have engrossed three entrees and presented it as one main course yet it is not overwhelmed.

“If you can’t explain it to a six year old, you don’t understand it yourself.” (Albert Einstein)

For more advices on 'How to keep your content as precise and pretty simple contact us.