Mobile apps used as a forte for brand promotion
26 Apr 2017

“Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future.” (Susan Sontag)

Mobile apps have now become a better forte for promoting numerous brands as it gives closer view to consumers and their profiles due to which more personalized orders can be parsed through. 

 

Location

Mobile apps are also one step closer towards determining the onset location of the customers and the brand outlet. As with the determined location, both the customer and the brand can have an optimum spot in mind regarding the consumer or brand location which enables him to reach the location or send delivery or parcel within the time range allotted. This is a subsequent advantage whose perks the brands can enjoy.

 

Mobile ad revenues

The revenue that is usually gained via web and other internet desktop sources is comparatively smaller than the revenue obtained from mobile ads or mobile app ads. This study was conducted over the specimen of 1.4 billion people. 

What more is astonishing that in few countries such as Singapore and Thailand the mobile ad revenue gained from mobile apps and other mobile sources was 13 times greater than that of the revenue generated via desktop web. Also, a better click through rate was also observed via mobile apps

 

Mobile games

Surprisingly, gaming zone is that particular zone which has aided the most in terms of gaining mobile revenue and yet the fitness and other health zones have enabled to gain the maximum ROI (return on investment) when the sales conversion was envisioned.  

 

Ad blocking

In certain locations such as China, the revenue gained via mobile apps is pretty low this is because approximately 36% of the mobile users have adopted the scheme of mobile ad blocking which explains the lower revenue gained via this source. 

Certain networks also allow ad blocking services, these ads blocked are not only blocked from mobile apps but are also blocked from various mobile web sources which is a prone threat towards mobile revenue generating system.

Mobile apps Dubai also discourage such networks and forums that are a threat towards mobile revenue generating systems.

“Although we leave traces of our personal lives with our credit cards and Web browsers today, tomorrow's mobile devices will broadcast clouds of personal data to invisible monitors all around us.” (Howard Rheingold) 

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