"We should be thinking about social and search as channels that need a unified approach, because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." (Will Critchlow)
The reason more and more businesses are coming into existence is due to the presence of search engines giving rise to newer platforms where new businessmen and entrepreneurs can at least get a chance to compete for the generation of leads. Not only this, but from the brand’s point of view, SEO is really effectual and a number one resource for making consumers aware of the best product in town. Marketing tactics are now the bygone options and the smarter move is the investment in the organic search sector.
Consumer behavior
Can anyone wonder why SEO has transformed since the time it has come to existence? It is because of consumer response towards the search patterns. Hence each business should necessary modify with the rapid changes witnessed within the consumer behavior and consumer market.
Mobile being crucial
Mobile is not an option however mobile is a mandatory thing. This is because now those websites are strictly penalized for not being mobile friendly in the mobile related search engines. Also, there is a strict penalty for websites which do not pay heed towards mobile affiliated researches. Also, huge population is using mobile means for searching their desired searches hence no business can actually afford to lose such large consumers. Mobile searches are also more beneficial for any business since they approach and make instant purchases.
Websites gaining preferences
In the eyes of search engines, only those websites gain higher ranks which provide pleasing user experience to the customers in the following terms;
· Reflection of responsive design
· Segregated mobile optimized version of the website
· Sound and persistently modified content
A webpage should be instantly responsive and should load with the speed of Ferrari. According to a research conducted by Microsoft, the webpage is demolished completely if that particular webpage is incapable of loading within the beginning 4 seconds. The mobile designed navigation is effortless along with the website is vividly visible on all the mobile screen formats.
Webmaster
It is actually the webmaster’s fault when the website is failed to provide a pleasing user experience in terms of;
· The video that cannot be played
· Bad and inappropriate cross linking
· Persistent 404 errors
Webmasters should take a notice of these errors and hence should periodically ponder over these web errors.
"Social networks are a terrific window into human behavior; you can judge what a niche responds to and market to it more effectively by watching for trends and interacting with influential people in the network. (Debra Mastaler)
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