One SEO for all, all for one Ecommerce
20 Feb 2016

“If you have sufficient Page Rank and you regularly publish new content – yes, Google bot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content – even if you publish 5 new unique, original articles a day – Google doesn’t care. No one hears your tree falling…” (Gab Goldenberg)

A number of E- Commerce websites have enormous products range and hence they are capable of doing online selling pretty well. When it comes to SEO, these websites really do not pay much heed to search engine’s algorithms as because they think their SEO issues will be resolved by the gigantic website they are optimizing.

 

Marketing

Some other ecommerce websites will pay heed and will also invest in other promotional techniques such as email marketing, social media marketing and will also rely on their public relations (PR). But what is of interest here is that one of the research conducted from Custora revealed that organic research (a means of SEO) has helped ecommerce websites in attaining the most number of visitors and customers. Also, customers who were thrust in via organic research maintained their relationships with the ecommerce websites by spending 54% i.e. more than average over the course of their relationships.

 

Product reviews

Product reviews will get you the best idea for spending in the right product. The data which is user generated is most popular and is most trusted among ecommerce websites. By invigilating and improving in response to the customer feedback 105% augmentation in sales can be achieved. Poorly, a number of websites do not have any customer feedback section.

 

Product description

Product description is the door of selling for a particular product. The lack of description for any product will definitely perplex the customers. And when the customers are perplexed you cannot knock out any of the customer.

 

Generic title tags

Generic title tags are again pretty much crucial in getting you much organic traffic that you are craving for. However, your generic title tags must be to some extent duplicate copy. However, some of the keywords used in the description will be similar with one another such as chronographic watches of different brands will have the same keywords i.e. watch and chronograph.

“Even the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.” (Jill Whalen)

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