Online Marketing trends dominating in 2017
05 Aug 2017

“To think creatively, we must be able to look afresh at what we normally take for granted.” (George Kneller)

Online marketing is an arena where you need to stay ahead of the game and follow the trends before any of your competitors do. If you have delayed following these trends then no one can protect your future from destruction.


Trends in 2017

Below is a list of trends regarding online marketing that will enable the marketers to stay ahead of the game;


·         Pokémon Go

One of the recent applications that taught marketers the lessons of marketing as with the help of it, this app maintained to gain $10 million a day, which is quite a show. With the marketing strategy collaborated with the Pokémon Go app, augmented reality experiences which are also known as AR experiences were revealed.  And with the AR experiences, marketers have identified the source of potential and mammoth earning on the go.


·         In-the-moment content

In-the-moment content is another word for videos. This trend will rise to new heights in 2017 as the social media users have become more prone and used to videos and they are eager to see what they haven’t seen and they are eager to feel what they haven’t felt, this is why the urge of this trend will rise which will be compensated by its widespread implementation and usage.Marketing agency Dubai also pays heed towards the incorporation of videos because they too believe that it is a vital asset.


·         Native advertising

Numerous forms of advertising have arisen yet not all the forms are appealing to the customers and most of advertising forms just haunt the customers away. To compensate the loss of customers, native advertising which is one of the oldest forms of advertising is still prevalent and seems to gain much of the insight in the year of 2017.


·         Niche markets will become the center

As more and more brands have entered the market to get their share of the cake, therefore the online marketing arena will become more and more occupied. To compensate for that, brands will be targeting niche market for more optimized and guaranteed results.

“Good marketers see consumers as complete human beings with all the dimensions real people have.” (Jonah Sachs)