Originality Matters: Why Copying is not Clever
07 Apr 2014

Unless you have some great copying skills, where you can skillfully change the primary object, transforming it into a completely new product that cannot be a hit if the masses are able to find traces of already popular designs.

The look that comes out is very unprofessional and the brand image of the company is damaged beyond repair, the brand image that will be established will be of a cheap brand that has not invested enough into branding, visual illustrations are without a doubt a very important element in the marketing today.

A well designed pamphlet, a well designed logo, a carefully sought color scheme and type face to go with the design. Visual designs are extremely important, if the packaging and advertisement does not attract the potential consumers, and arouse their interest, there will be a considerable amount of sales lost that could have otherwise been achieved.

SpiralClick has repeatedly laid emphasis on the importance of originality, and we cannot imagine how copying would impact, of course negatively on your target audience. The copies in general are virtually a flop idea and are not able to act as an inspiration for those who they are meant for. If your design is not attractive, it’s not a marvel to look upon and if it’s unreadable and makes no sense, the user experience is all that matters when it comes to design.

Experimenting with new techniques and making changes into already popular designs to ensure that the design is a great hit with people, is a smart move but there is a difference between improvising and copying, and this difference is what sets originality apart from copying. In the design industry today, the basic focus is content, an advertisement with good content and a packaging with a well illustrated content, along with a high quality product is what marks and ensures the success and a longer period of growth in the product life cycle.

SpiralClick, understands design as well as it understands the product life cycle, and infusing the understanding of consumer preferences and needs, we are able to produce designs that guarantee admiration and serving of purpose that they are engineered carefully for. SpiralClick is a team of dedicated individuals working towards designing marvelous websites and logos. As we have repeatedly brought to the attention of our readers, a website’s main focus is to cater to the needs of the consumers on a virtual portal that is available to them 24 hours a day to access to.

E-commerce websites are becoming a growing trend, and this trend brings to us the immediate and grave need of being able to deliver the content or the message well enough, if the design does not attract, the product or the service will not be attracting much in profits. SpiralClick brings to you; the best designed E-commerce websites that with their high user friendliness and effective application cater to the needs of the consumers.

Products or services can be booked and bought online, with deliveries made, our state-of-the-art software gives us the ability to design a website that is well animated and is a responsive design, meaning that our design looks just as good and is just as easy for the user to use, despite the device that they use to access it.

The issue of originality and being creative is a topic that is very close to our hearts as we struggle to mark our positions as a bench mark for others to follow, we make pages that attract traffic as a magnet attracts iron filings, and such is the power of a website that has been created by SpiralClick.

There are a few basics that can make your decision of copying from an original design, from something that could have been acceptable into a complete disaster, this article is focused with designers as well as the content developers, whose main aim is to arouse interest with vivid and interesting descriptions, tag lines and definitions of products and services that are up on the web site. The content, altogether with its images and words, the animations and color schemes, the visual representation and the type face all make up for an amazing design altogether.

A design has a very basic purpose of enhancing user experience and ensuring the best there is, of it … user friendliness being the basic most concern of a visual design. Starting from scratch can at times be a hectic job, where as copying and not being able to improvise properly upon the copy is not the wisest move either.

One cannot completely count copying out of the equation, for copying is an option that can act as a foundation for yet another marvelous design, with just the right alterations made. Since a website is designed to be able to communicate with the people, a communication design is what functions at its best to help the website grow, and in short to help the business grow.

There is an importance, an undeniable importance, of editing whatever it is that you have at your disposal, a copied element from some other design can be edited into pages that will later be infused with content, that is rich in SEO and is reader friendly, arousing interest in the reader’s mind as well as adding to the brand image, all the positivity that a brand can gather helps establish a higher value addition and SpiralClick, adds nothing but glamour, and value to your visual branding needs. The more appealing your product looks and reads, the more consumers will be tempted to give it a try and your quality will do the rest, brand loyalty is the next step once we are done with skillfully designed a website for our valued clients.

We impart the knowledge that we have gained over years, because we wish to bring better designs in the industry, we do not want to be just the designers in the business we want to be artists, running an art movement, a revolutionary movement of design and modern gadgets come together with accessibility to the target audiences.

A new design, with new elements can be cross-checked; a small group potentially a focus group can be given a chance to test-drive of these new features to check the reaction that the traffic will have towards them. A basic issue is a design getting popular with the users, if the features are much too complicated for the average people to operate with ease; the website is not exactly being very good with the provision of an ultimate user experience.

Copywriters, and web designers have for long struggled with the issue of copying and editing, some ideas and concepts are such clichés that there is nothing out of the ordinary that can be added to them, where as editing and improvising is only smart choice at the disposal of both. A better review of your work can be obtained after letting another experienced individual go through the material, instead of the regular viewers.

Better navigation system, and content that is not too lengthy, but is convincing are the basic elements of a successful design. Minimal art can be yet another influential medium of attracting traffic and potential consumers, arousing their interest in what product and or service the brand has to offer. A skillful illustration, and a successful mix of visual design combined with just the right content can lead into acquiring heavy investment opportunities for the company, as the company comes across as an exquisite brand with its state-of-the-art designing and representations.

Written word, and designed messages, comes together, hand in hand to produce messages that can be as impressive and solid as the company would want them to be. As important as it is to be focused with quality of a product, it is important to be well-versed and impressive in the steps of packaging and advertisement for marketing is not limited to a singular phenomenon it is made up of four important P’s that cannot be over-looked.

The Product itself being the first; the price being the next, where as promotion and place the final and most crucial phases that influence sales directly are what we work for. We engineer brand images, combining them with high quality visual designs and content that is no less than perfect.

Be it the copying of content or the copying of a design, copying is not what should be how a creative individual should let himself be defined, a true professional of this field has to be as dedicated as it gets, thinking out of the box is yet another important feature that needs to be infused in the concept for the design and the content to be as appealing to the users, as to form an addiction. If your design is great and your provide a good read, with a great content, you will be able to engage permanent traffic and in turn be able to earn the most valuable and priced entity in the world of business, brand loyalty!

In the next article we shall update you about how you can write well, understanding your audience is one important step, self-importance is yet another. If you are not sure enough, regarding what you wish to do with your words and what message, with what intensity you want to reveal it to the audience.

If a writer is not the voice of a generation, what else is he? Keeping it straight, simple and as brief as possible is what matters the most, for in the world today, if you are not able to attract their attention, there is no question to being able to retain it. So as both a writer and a designer, you must work to make your mark, and mark with precision.