“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” (Seth Godin)
eCommerce is an indispensable tool that made the commerce transaction as easy as it was never before. Marketers either from niche or from mass excavate this specific utensil to facilitate and persuade their logo, theme and trademark to the public easily and passively.
The challenging task is not to setup an online business but how it is being promulgated with proper execution. Having concrete marketing strategies may fall apart if execution is done imperfectly.
Strategists advocate multifarious approaches that enable companies to sustain longevity of their products’ loyalty in terms of public opinion and attitude. And customer’s opinion is the backbone strengthening medicine.
SEO Avenue
Strategies will not worth it if product or services cannot be seen effortlessly. Before engaging a business online, one must have optimized their pages by titles, headings, content and images.This can only be done by investing time in keyword research so it can be understood what terms people are using to search for the specific products.
Email Marketing
A cheap and effective medium widely used to reach and persuade customers easily. Soliciting new customers with in an emerging market and maintaining the decorum amongst the existing ones can execute concurrently.
Social Media
Social media is always hard to select for E-commerce companies, since there are various platform and it’s tough to discover which platform work best in certain markets. The ideal solution to lessen this hurdle is to diversify the platforms and eliminate the ones that don’t perform well. It’s too similar to invest in stock where risk is spread out and signifying the best option that provides highest return.
Contextual Marketing
Positioning a message in the right place at the right time along with the connecting demographics encourages the customers to get better understanding of the services without scripting of words.
Mobile Advertising
Customers will not get missed if proper mobile advertising gets executed. Pre and post sale services can be done by far simultaneously and produce best results in terms of customer’s opinions and beliefs.
“Content precedes design. Design in the absence of content is not design, it’s decoration.” (Jeffrey Zeldman
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