What is Responsive Web Design - Why Do You Need It?
11 Mar 2015

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” (Antoine de Saint-Exupery)

Interactive web designs are the new black! They are a paradigm shift for the industry and are undoubtedly responsible for instant audience engagements and quick conversion rates. For all the website holders out there, many of you have heard the term responsive web design, but not really everyone has an idea of what it is. So, let’s dive into the concept for better understanding:

why do you need responsive web design

What is Responsive Web Design?

Responsive design mainly means that the elements on the page are configured in such a way that if the page were resized, the entire layout of the page would be modified to better accommodate the content according to the screen size on which it is viewed. No matter what the screen size is, the website will always be adjusted to suit the device’s display panel.

In slightly technical terms, responsive web design is mainly the client-side rendering of the website. In this case, the website holds the same URL for all devices, and the website then adjusts itself according to the screen size it is catering to. The content is downloaded as a whole and is then rearranged to suit the screen size better.

Elaboration of Website Responsiveness

You may find many examples out there; one of the most common responsive design patterns is the three-column layout. The original website will be presented in a three-page layout. Once you zoom in, the layout will get narrowed down to two columns; if you zoom in further, the layout will squeeze down to one column. This way, the website ensures that it remains easy to use, whether it is being read on a large desktop screen or a small mobile screen.

In 2013, Mashery declared the year as a Year of Responsive Web Design. So, responsiveness is a design approach that suggests interactivity in a website and is responsive towards the user's behavior and environment according to screen size, device medium, and orientation.

  • Suggests flexible web design

  • Responds to the user’s behavior

  • Self-adjustable as per screen size

  • Offer higher website usability

Principles of Responsive Web Design

“A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.” - Christian Louboutin.

The same is true about business websites because it’s not just a collection of web pages but the digital presence of corporate identity for businesses!

Many people wonder about the basic fundamentals behind website responsiveness. It should be reminded that it doesn't rocket take science to execute such a site. Responsive web design makes use of flexible grid systems and media queries that are suitable for displaying in all sorts of devices ranging from smartphones and tablets to desktop PCs.

There are three basic features behind a responsive design:

1. Fluid Grids:

The different elements on a webpage are laid out in a grid. The size is usually based on relative units like percentages instead of absolute units like the number of pixels.

2. Flexible Images:

The images are also sized relatively because that prevents the images from overlapping with other parts of the grid on different screen sizes.

3. Media Queries:

This is just a way of saying that your site can detect the screen size of the device that it’s being displayed on. Once the site evaluates the screen size, it automatically adjusts and scales (down or up) the layout and size accordingly.

Why Should I Go for Responsiveness?

Many people used to wonder whether responsive web design is the next big thing or just a fad. According to Pew Internet, 63% of adult mobile phone owners use their mobile phones to conduct internet browsing and satisfy their internet needs. Whereas 34% of mobile phone owners who access the internet from their mobile prefer to do internet browsing through their phones only without resorting to a desktop or a computer for internet access. It indicates that more people will utilize their mobile phones in the future rather than a desktop or a computer for internet access.

This paradigm shift is now significantly seen in the Middle East and Gulf countries besides other regions of the world. It is evident from the fact that businesses in Dubai are now rooting out for responsive web designs due to their high demand, interactivity, and noticeable engagement rate.

So, the world now wants responsive features and applications. Responsive web design not only connects the user to a website but also enhances their web interaction and experience. Don’t forget to switch your business website towards responsiveness by getting benefits from the best website design company in Dubai for meeting customers’ requirements comprehensively. The major reasons are given below:

  • It is suitable for every device

  • Portrait and landscape orientation

  • Ensures visibility of every feature

  • Transforms business significantly

Advantages of Responsive Themes

Nowadays, almost every new client wants a mobile version of its web application, as people have significantly shifted towards portable devices. Smartphones have long replaced traditional personal computers and laptops, mainly because of ease of access and portability.

Responsive themes of websites open ways for improved search engine optimization and more engagement rates, yet saving time and money. It also provides wider browser support.

  • Wider browser support

  • Saves time and money

  • Better performance

  • Improved SEO

Golden Words!

Google recommends responsive designs. It urges all webmasters to go for responsive web designs that make use of the same HTML codes and structuring but different media queries that allow rendering of the web for all devices. So, it’s high time to rank on the pages of Google and enhance usability through awesome responsive websites!

Are you ready to meet emerging usability requirements for your website? Contact us to empower your web identity with highly responsive designs based on advanced technology and the latest trends!


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