Top 9 Reasons Behind the Importance of Business Websites
10 Aug 2019

Yesterday's humble website has today become the key marketing tool for every business. With a multitude of experienced web design companies based in your region, it has become easier than ever to find talented technology experts to transform your ideas into a lead-generating business website.

Whether it's a small wellness center or a B2B store that you operate, business websites tend to connect sellers and buyers through continents. Despite the long distances between the two, the business has been made easier between entities owing to the presence of websites.

So when you're considering getting a website, get the best web design company to do your job, and you won't regret it. SpiralClick, the web design and development company, has built a team of technology professionals that can do just that – showing you the right path to create success through your business website.

Importance of a Business Website

A website is a collection of related web pages. It offers you the opportunity to ensure your presence over the internet. It is considered the best way of conveying the message to your virtual customers that how you would be an excellent seller to purchase from.

Websites aren’t just about beautifully placed pictures or text. It is imperative to have professionally designed and informative web pages to provide info about your products and services to your customers.  

Here are a few reasons to explain why having a business website for your brand is important:

1. All your competitors have business websites

In the absence of a business website, buyers are more likely to turn to other sellers who do have a web presence that gives them the opportunity to browse.

A business that sells services and products need reviews from past consumers. According to research, 90% of consumers look for reviews before they buy a product.

In the presence of a website, you can post these reviews on your site instead of hiring third parties to review your products which the viewers can view when they browse through your product/services page.

2. It's an interactive catalog

Using websites, customers can stay informed about the services and products that your organization is offering. Though an e-brochure is also an online catalog for the organization. 

But real-time brochures may not be able to hold extensive information, and updating them takes time and costs more, while business websites are an easier way to update all information regarding your organization without having to spend much time and money.

3. Online stores never close

If you're into an ecommerce website, your business will never have to hold a closed sign again. Although your business hours may last from 9 am to 5 pm, customers from other geographic locations would access your page according to their time zone.

Having an ecommerce business website allows them to access your products without waiting for your store to open up. Also, it helps enhance sales for your brand and brand recognition by participating and engaging in marketing campaigns and customer support.

4. Influence purchase decisions owing to professionalism

The business website is considered an important element of corporate identity. It indicates the professionalism of the company. Around 80% of potential consumers form bad opinions of a company having no footprint on the internet.

It gives the customers an impression of the professional liability and concern of the brands towards them. You will be surprised to know that around 93% of product purchase decisions start with an Internet search. It means that if you don’t have a website – you are targeting only 7% of the market.

5. Low cost per impression marketing

Having a professional business website built by highly adept companies cost you around $2,000 and $15,000. Hosting cost depends on your business needs. Overall, it is a cost-effective method of marketing as compared to other tools and techniques. 

The most interesting factor about the website is that once you have invested in it, you no longer have to worry about its operations. A meager budget will be sufficient to deal with search engine optimization, modern upgrades, and hosting rents. It creates long-lasting value because you haven’t needed to pay daily or weekly for your business promotion.

6. Self-service customer support

The most lucrative advantage of having a business site is that it helps people to get prompt information. The FAQ section, customer support chatbots, and contact us forms enable people to get in touch with the company for product offerings. It boosts the business considerably.

7. Searches point you out

Considering recent consumer trends when shopping for a product or a service, the first thing consumers do is to look for the item online on search engines. If your business does not have a website, it will not show up on search engines, no matter how many customers you have.

However, acquiring professional search engine optimization services for your website will allow search engines to help you stay at the top of search results.

8. Global opportunities

The website enables companies to promote their business abroad without spending any extra. People can explore products and services through websites and contact the company to buy from them. So, websites enable companies to grasp global markets.

9. It can help your staff

Websites do not hold advantages for your customers only. A page can also be added to the site that the employees benefit from. The page can be utilized for tutorials and also for customer support tips and tricks. Other materials pertaining to the employees can be added to the page.

Don't Miss Out on Potential Customers - Invest in Your Website Today!

According to research by a B2B research firm operating in Britain, 64% of small business firms have a website, whereas 58% of the firms that don't are planning on creating one in the running year. This data may be specific to B2B companies only. However, this seems to be the situation with most businesses today.

Three-fourths of the exporters in Dubai are operating without physical presence through websites. 50% of the SMEs across Dubai claimed to have a website, and 6% of respondents to the survey indicated they use e-commerce forms on their site.

Considering the Gulf, the business has been made easy because of the web designing companies. They offer their clients tailor-cut solutions to suit their business needs and help businesses succeed.

Due to the vast amount of information and the different kinds of information websites can hold, they may be one of the most preferred business tools at the moment.

So, why don’t you have one yet? Contact us to get a business website NOW!


Learn more:

Top 10 Online Shopping Sites in UAE

What Makes a Good Website

Your eCommerce Site Requires a Makeover

Things to Know If Don't Maintain Your Website

Tips To Make A Website Look Professional

Top Site Maintenance Tasks to Include in Your Plan