(Updated on 26-Mar-2024)
In today's digital age, customers expect to find businesses online. Imagine missing out on potential clients searching for the products or services you offer. A professional website acts as your digital storefront, open 24/7 and accessible to a global audience. It's the perfect platform to showcase your expertise, build trust, and convert website visitors into loyal customers. Ready to unlock the power of the internet and take your business to the next level? Let's get you started with a website that works for you.
Top 9 Reasons Behind the Importance of a Business Website
A website is a collection of related web pages. It offers you the opportunity to ensure your presence over the Internet. It is considered the best way of conveying the message to your virtual customers that how you would be an excellent seller to purchase from.
Websites aren't just about beautifully placed pictures or text. It is imperative to have professionally designed and informative web pages to provide info about your products and services to your customers.
Here are a few reasons to explain why having a business website for your brand is important:
1. All your competitors have business websites
In the absence of a business website, buyers are more likely to turn to other sellers who do have a web presence that gives them the opportunity to browse.
A business that sells services and products needs reviews from past consumers. According to Global Newswire research, 90% of consumers look for reviews before they buy a product.
In the presence of a website, you can post these reviews on your site instead of hiring third parties to review your products which the viewers can view when they browse through your product/services page.
2. It's an interactive catalog
Using websites, customers can stay informed about the services and products that your organization is offering. However, an e-brochure is also an online catalog for the organization.
However, real-time brochures may not be able to hold extensive information, and updating them takes time and costs more, while business websites are an easier way to update all information regarding your organization without having to spend much time and money.
3. Online stores never close
If you're into an ecommerce website, your business will never have to hold a closed sign again. Although your business hours may last from 9 am to 5 pm, customers from other geographic locations would access your page according to their time zone.
Having an ecommerce business website allows them to access your products without waiting for your store to open up. Also, it helps enhance sales for your brand and brand recognition by participating and engaging in marketing campaigns and customer support.
4. Influence purchase decisions owing to professionalism
The business website is considered an important element of corporate identity. It indicates the professionalism of the company. Around 80% of potential consumers have bad opinions of a company having no footprint on the Internet.
It gives the customers an impression of professional liability and the brands' concern for them. You will be surprised to know that around 87% of product purchase decisions start with an online search. It means that if you don't have a website – you are targeting only 13% of the market.
5. Low cost per impression marketing
Having a professional business website built by highly adept companies cost you around $2,000 and $15,000. Web hosting cost depends on your business needs. Overall, it is a cost-effective method of marketing as compared to other tools and techniques.
The most interesting factor about the website is that once you have invested in it, you no longer have to worry about its operations. A meager budget will be sufficient to deal with website maintenance, search engine optimization, modern upgrades, and hosting rents. It creates long-lasting value because you haven't needed to pay daily or weekly for your business promotion.
6. Self-service customer support
The most lucrative advantage of having a business site is that it helps people to get prompt information. The FAQ section, customer support chatbots, and contact us forms enable people to get in touch with the company for product offerings. It boosts the business considerably.
7. Searches point you out
Considering recent consumer trends when shopping for a product or a service, the first thing consumers do is to look for the item online on search engines. If your business does not have a website, it will not show up on search engines, no matter how many customers you have.
However, acquiring professional SEO services for your website will allow search engines to help you stay at the top of search results.
8. Global opportunities
The website enables companies to promote their business abroad without spending any extra. People can explore products and services through websites and contact the company to buy from them. So, websites enable companies to grasp global markets.
9. It can help your staff
Websites do not only have advantages for your customers. A page can also be added to the site from which the employees can benefit. The page can be utilized for tutorials and also for customer support tips and tricks. Other materials pertaining to the employees can be added to the page.
Don't Let Your Business Get Left Behind: Build Your Website Today!
In today's digital world, having a website is no longer optional. Research shows that 64%-70% of small businesses are already online, reaching new customers and growing their brand. Even in Dubai, a hub for international trade, a significant portion of exporters relies on websites to connect with global markets.
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What are you waiting for? A professional website allows you to:
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Reach a Wider Audience: Attract potential customers from anywhere in the world, 24/7.
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Showcase Your Expertise: Establish your credibility and build trust with clear information and compelling visuals.
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Boost Sales: Offer your products or services directly through your website, increasing your revenue potential.
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Stay Connected: Provide valuable resources and updates to your customers with ease.
Our team of web design experts can create a website tailored to your specific needs and budget. Contact us today for a free consultation and take your business to the next level!
Frequently Asked Questions:
Why is having a website important for my business?
A website is essential for your business as it provides an online platform to showcase your products/services to your target audience. It enables you to connect and engage with potential customers, driving growth and success.
What are the 3 purposes of a website?
Websites can serve a variety of purposes, but here are 3 of the most common:
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Online Presence: Establish yourself online and showcase your brand.
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Lead Generation: Convert visitors into customers or leads.
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Engagement: Build relationships and brand awareness.
How can a business website help me reach more customers?
A website is key for reaching target customers and new audiences. It offers easy communication and attracts visitors through SEO, social media, and online ads.
Can a website help improve my business's credibility and reputation?
Yes, a website can boost your business's credibility by providing a professional online presence, showcasing your brand and achievements, and providing social proof through reviews and testimonials.
Learn more:
Top 10 Online Shopping Sites in UAE
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