How To Safeguard From Negative SEO?
07 July 2019

“Write for your audience, not only for the search engine. Search Engine doesn’t buy your product, audience does.” (Umesh Singh)

Negative SEO has been spreading since the evolution of the internet, and its spread is something like an epidemic. Your rivals can not destroy your website, but surely they can damage your website by the use of negative SEO tactics, i.e. spammy, aggressive and notorious links.


What is negative SEO?

Negative search engine optimization is a tactic of implementing of black hat SEO techniques that can cause viable damage to website.
Sometimes, your business rivals are not happy with your success, and therefore, they try to shatter you all once by implementing such black hat techniques. They promote your website negatively by means of associating spammy links to your website and propagating fake reviews that can be very damaging for your brand amongst the population.
Search engine optimization industry highly inhibits the spread of negative SEO and spammers.


Why is negative SEO malicious?

Negative SEO can be very malicious for your website because, with the association of spammy links, your organic visibility can be doomed, and you are left with nothing but a notorious image. With the reduction in organic visibility and traffic, it causes a decline in revenue and loss of clients.


Prevention of negative SEO attacks


All these attacks can be prevented if you keep your eyes and ears open and implement the following steps;


1. Persistent audit checkups

You need to frequent conduct audit checkups. Audit checkups enable you to spot any suspicious programming happening behind your back before it gets too late. Thus, always track your link profile growth.


2. Website speed optimization

Suddenly, you spot on that your website is getting pretty slow then you should look out for something and when you couldn’t identify any peculiar entity responsible for sluggish speed then definitely assume that something suspicious is making your website a victim of forceful crawling. Forceful crawling ends up sluggish speed.


3. Scrap content analysis

Look out for scrap content. Not everyone is creative with content, and the internet is now fully expanded with numerous websites added daily. A lot of these websites are the owner of the scraped content which might be copied from your website.

As a result of scraping, your website’s chances of being devalued and penalized are high if the scraped content gets indexed before your website.

“Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.” (Yehuda Berg)


Need professional assistance?

Being in a digital world with growing business competition, you would want to be on the top of search engines for higher visibility. But be mindful of the negative tactic of SEO, and if you are not able to avoid that using your existing knowledge, then you can hire our professional SEO company in Dubai to do it for you.

Get a quote now to get the best SEO services!