SEO: A Marketing Strategy
04 Dec 2014

SEO: A Marketing Strategy

“Building a road without SEO is like building a road without direction.”

SEO stands for Search Engine Optimization. An understanding of SEO can be proclaimed by the explanation below. Search engine optimization is a phenomenon which enables search engines to reach your website for aiding the searchers in terms of the relevant information they require. The use of SEO keywords enables the website to appear in the pool of dwelling websites.

 

SEO an apogee

Traffic on your website will never increase the credibility. Traffic will augment the chances of your credibility. How SEO increases traffic on your website? The construction of your website will obviously encompass all the relevant information about the field and commodity your website is based on. Any search made regarding the respective commodity or field your website will be among the search tally. Hence, your visibility and credibility will be highlighted.

McRoberts said “SEO is far from dead” but added that “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.”

 

Misconception about SEO

Many people must have inquired and heard about SEO that it is dying. Well, it’s a mere misconception and that the importance of SEO as a marketing strategy will not be ceased in the longer future. Why I have a firm belief over this statement is because content is shrinking day by day. Sooner or later, content will degenerate because of the pace of its diminution. The arrival of videos and shorts will also make use of the strategic words hence SEO will not lose its importance is evident now.

 

SEO as a ‘Marketing Strategy’

The foremost step of SEO as a marketing strategy utilizes the approaches like ‘defining your target audience’. Once you define your target audience, their likes and dislikes will be indulged in the notion automatically. The target audience will then be kept in mind before the initiation of any further step. For example if the audience targeted by a company possessing a drug website and store, is ‘adolescence’ then the prime concern of the audience for the century is ‘cheap Viagra’, according to medical persona.

The second step of SEO marketing strategy is the use of SEO keywords. Seo keywords are extremely crucial in terms of ROI and credibility of your website. A relevant research campaign should be progressed, for scrutinizing and then limiting the research up to those keywords used by your targeted audience frequently.

Being an observant, is the appetite of the 3rd step of SEO marketing strategy. Observe the policies implemented by your competitors. Understand the weak and strong points. Compete with your competitors by implementing a more sound strategy.

 

SEO as a marketing strategy is very much fruitful if implemented after a sound apprehension. SEO is an apogee because it helps in increasing the credibility of your website by augmenting the traffic and crowd over your website. Misconceptions about SEO haven’t yet pushed aside the relevance of SEO. There are three steps of SEO as marketing strategy; defining your target audience, use of SEO keywords and scrutiny over the competitors.

“Good SEO work only gets better over time, its only search engine tricks that need to keep changing when the ranking algorithms change.” (Jill Whalen)  

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