SEO is more than just your Website
22 Nov 2014

SEO is more than just your Website

“The goal of social media is to turn customers into your personal evangelist.”

Your website should be the pivotal point of consideration and all your concentration should be focused on the diversion of more and more traffic onto your website. This potential aim of yours can only be accomplished if SEO strategies are implemented with other avenues of e-marketing­.

 

Identification of YOUR site

Lately, the participants in the race of contention are augmenting day by day. The question arises that how your brand can sail in the tsunami of the mammoth contention? The journey of implementation begins with the use of multiple strategies, one being utilization of offline channels. Offline channels are all those sources that divert the attention of the consumer without the aid of cyber world like billboards, within newspaper or on radio etc. All these sources are offline channels. The augmentation of offline channels can contribute more towards the augmentation of traffic on your website because when a consumer actually witness any of such offline channel, their mind is affected by the power of ad you made them to ponder upon. Their part of the work is done. Now you need to make sure that when these consumers look out for you on the web, your SEO approaches should bring them towards your website because no one these days memorizes the brand name they just witness any such thing and seek the internet for what they saw.

If your competitors have the same product as yours and more robust SEO strategies than yours, then the likelihood of their appearances are more than yours. You need to pace and modernize your other marketing strategies as well.

 

Influential Social Media

According to a statistics, 90% of consumers said that their chances of buying a particular product are more when they are recommended about it from someone whom they follow. Hence, whoever says Social Media doesn’t last any impact over the decisions of purchases of the consumers then they are surely day dreaming.

 

Email Marketing

When Google was popped up with Email Marketing, a number of email marketers were curious and agitated that will the people still keep on usingGmail due to the consequent distraction of ad pop-ups. Since the rate of emails per hour is 122,500,453,020, anyone can have the prior right to accuse new strategies if any company has aforementioned rate per hour.  Emails despite of the structured markup tactics, still is prevalent with the same rate hence email marketing contributes in benevolence of SEO approaches.

 

To win of the race of contention, the SEO marketers need to think out of the box. This out of the box strategies can be buttering up your social media approaches, influential social media approaches and utilization of offline channels.

“If you plan on converting your visitors to paying customers, you should try to keep a balance between user-friendliness and keyword optimization.” (Michael Small)

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