Using Google Analytics to gauge return on investment
20 Nov 2014

Using Google Analytics to gauge return on investment

“Remind people that profit is the difference between revenue and expense. This makes you look smart.” (Scott Adams)

A multinational company, Formstack, said that businesses are focusing on useless metrics regarding measuring the organic traffic via Google Analytics. This company has subsequently produced an alternative remedial solution for measuring the vanity metrics which ultimately will generate greater revenue.

This new alternative remedial solution comprise of an infograph which has a pivotal connection with the landing page. As in, the infograph projects a guide which estimates the total ROI on the landing page via which the visitors have visited the website.



When calculating the ROI of any of the page, the resultant obtained is handy with a number of observations inclusive of improved lead quality, customer behavior and transformation of consumers into customers.

The improved lead quality can be understood by means of defining the audience once the audience is defined automatically their desired content will be created and will be improved with time considering the desires of the audience. Audience can be defined by means of outlining a set of keywords. These keywords are then researched upon, detailed study is conducted which includes the competitors and the ranking page in the search results.

When the transformation rate is gawked thoroughly, then only relevant improvement can be casted. Conversion rate or transformation rate can be predicted by means of contact us or call to action page. The augmented responses when compared with the former responses will display the actual augmented conversion rate. With the estimated conversion rate, you can improve your conversion rate by means of indulging more and updating more strategy.

Customer behavior is a direct source for augmented ROI. Customer behavior can lead to the exact measurement of the page revenue. Customer behavior can be tracked by means of the sales or purchases made in a passage of time.


When investment and ROI are equal, no sufficient progress can be demarcated. Thus, ROI should always be greater than the investment. ROI can be measured via a number of ways. For the measurement of ROI, a company named Formstack, proposed a formulization for the measurement of vanity metrics.

“Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.” (Marc Ostrofsky)

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