SEO taken as a misconception
26 Apr 2017

“A philosopher is a blind man in a dark room looking for a black cat that isn't there. A theologian is the man who finds it.” (H.L. Mencken)

Does the search engine algorithm updates have frequently changed? Or Google will penalize all those using search engine optimization for maximum conversion rate? Well, certainly this is not the scenario. But there are a number of online business enterprises that have been struggling and fighting against Google regarding their mammoth number of websites banned and how could they come up with the losses due to this ban.

 

Google

Google has recently claimed that many companies are taken advantage of search engine manipulation instead of search engine optimization due to which any authorized company can be banned and penalized for whether branding agency Dubai, SEO agency Dubai or any other agency.

Within the algorithm boundaries the way SEO is defined if it is not worked upon in that way then certainly its considered as spam and something which is not legitimate.

 

Search engine manipulation

For the first time in the history of search engine, this phrase has come to my ears. The need of this phrase only took place as when a number of websites were banned by Google bots. Following measures may ban you in long term by Google;

·         Any measure that might mask or try to subdue how the search engines rank other websites is considered as spam.

·         If any protrude tries to harm Google’s security and try to manipulate the search results for their own advantage so that their website could rank among the top rankers is definitely called as search engine manipulation.

Certainly, the most disagreeing thing about search engine manipulation is it affects quality of the content which is highly considered by the search users.

 

Objection

The main objection to Google’s claim is that what Google considers as search engine manipulation is among the best SEO practices to obtain the maximum positive search engine ranking.

However, it’s a shame that Google couldn’t clearly mention in its guidelines what’s spam and what’s not. If the SEO violation is done within Google premises that definitely there is no harm in it as cleared by however if it goes beyond the boundaries then it is strictly prohibited and might get you in trouble even if it is the usage of SEO practices for attaining first page ranking.

“Google can bring you back 100,000 answers. A librarian can bring you back the right one.” (Neil Gaiman)

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