Important SEO Factors
26 Apr 2017

"What continues to plague search marketers is the adherence to old-think issues: 'Content is too hard to create.' 'Links are too hard to build organically.' This type of focus blinds you to more important things.” (Duane Forrester)

Adjusting your SEO strategy is the most accurate option for any website or brand in order to stay cope up with the contrasting and ever changing algorithms of search engines. This article will enable you to focus only on those important SEO factors that have primarily evolve for this year i.e. 2016.

 

Conversion rates

Improving your conversion rate is the only optimistic approach of every SEO professional. Bounce rate is one of the examples of usage data which depicts the negative activity of the customer on your website.

Dwell time is also characteristic of usage data, which signifies the total amount of time, spend by each individual. The search engines such as Google and Yahoo do not take notice of each notion separately but rather wants an overall ratio of the usage data either in a positive or negative aspect.

 

Perceived factor

For the elevated rankings, you do not have one target Google or customers but you have to take both in a parallel manner. The more Google and customers become familiar with your website, the more perceived value is claimed by your website and this perceived factor is yet another important SEO factor of 2016.

This factor can be determined by asking the customers what they want and how well our website services are able to cater their needs. The more specific and accurate your website services are regarding the customer needs the higher the perceived factor is evaluated.

 

Mobile friendly

Google has already announced in the beginning of 2016 about the necessity of going mobile now. And now Google has been pressurizing websites to take action about it. More and more websites are now going mobile and those websites which do not have a subsequent mobile website then their chances are reluctant to attain higher ranking in search results. Not only in terms of rankings will those websites suffer but they will also be penalized by Google for not going mobile as per the algorithm command.

"Companies are rushing headlong into conten today, and rightly so. It's a battle to get noticed online amidst the noise and crowds." (Adam Audette)

Contact us for further details.