“Measured in time of transport and communication, the whole round globe is now smaller than a small European country was a hundred years ago.” (John Boyd Orr)
Languages play a major role in conveying the message round the globe and definitely not the entire global population speaks English and even very few of them speak English as their first language i.e. mother tongue. So, if English is the only medium that you are using for circulating your message then definitely it’s not a good idea.
Serving customers
Globally if your website or your brand is giving out services, then definitely localizing your content according to the location can be one good advantage for your company which you shouldn’t let go off. And you can avail this advantage fully when your website is fully developed and has maxed out its SEO strategies.
Global SEO
One such SEO strategy for expanding your business globally can be imagining and visualizing how literally huge the globe is. And once, you have realized this fact, you will then ponder upon creating your website in more than one language; the results that you will come across will definitely be greater than what you had expected earlier.
Overseas customer
There are ways of targeting overseas customers by means of digital technology, you can either target them by creating multilingual forms of your website or secondly you can create alternatives of your English websites according to the location in which the overseas customers are currently inhabited.
Homework
First, just do your homework and see whether the brand or product that you are selling is used or wanted in various parts of the globe or not. If yes, then only you must begin with developing alternative multilingual forms of your website. It is more convenient to take aid from Google by Google Analytics in terms of languages used at various parts of the world.
Do not forget to probe in your competitor’s websites and see what countries they are targeting and in what languages their website is available in, you can do this by SEMrush simply.
Website completion
Once your website is already formatted, completed and is made live then proceed with translating your website into another language as its better to translate an already formatted website.
“Humans are the only creatures with the ability to dive deep in the sea, fly high in the sky, send instant messages around the globe, reflect on the past, assess the present and imagine the future.” (Sylvia Earle)
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