“The world needs more love and Twitter just figured out a way to send 'hearts all over the world'.” (Germany Kent)
Accordingly, one of the researches which was conducted within this year regarding how social media has impacted small and medium sized business then it was revealed lately that social media has however impacted positively and has been proved to be fortunate enough for small and medium sized businesses i.e. SMBs as they have seemed to grow from 31 percent to 48 percent and onwards.
In the world’s major populated countries almost 7 out of every 10 businesses are making use of social media and taking advantage of it. However, those who are missing out this opportunity indeed are losing a chunk of major audiences that they can reach via social media’s assistance.
Creating a social media presence
Creating a social media presence is not much formidable it takes a few steps to become vigilant online and attract major chunk of audience for your brand. Here are few simple steps of creating a social media presence;
· Social media strategy
A social media strategy is what stabilizes you online. Without a social media strategy, businesses play blindfold and they are travelling in a boat which is devoid of life jackets. But make sure the strategy should involve these questions in order to vivid the vision and objective of your brand. These questions are what is your targeted audience? How will you communicate with them via social media? And how your social media strategy will sync with your former branding strategies?
· Targeted platforms
Target those social media platforms where most of your users are present such as Facebook as on this social media platform almost 95 percent of the users are present concerned with your targeted audience.
Different age groups are present on relatively different social media platforms as men are more likely to use LinkedIn, snapchat etc. whereas women are more fond of Pinterest.
· Communication with customers
One of the researches revealed that approximately 53% or customers negotiated that they will be more attracted to a brand which will communicate with their consumers and customers optimistically thereby building a significant customer to brand relationship.
“The more social media we have, the more we think we're connecting, yet we are really disconnecting from each other.” (JR)
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