“Please Repeat: Influence is NOT Popularity!” (Brian Solis)
Basically, SEO is all about building internal and external connection and communication bridges with your targeted audience. This article will briefly describe how to attain these connections by means of some epic personas.
Investing in SEO
Investing in SEO is a lot more than getting more leads or for corporate brand identity. SEO is profoundly generated for setting up valuable connection and communication bridges between the audiences and the respective company. These connections are much vital for the existence of the brand as without these connections there can be no sales, no brand recognition, no brand identity and no leads for sure.
How SEO seems to play a vital role in creating connections?
For creating any sort of connection, you must define what type of connection you require. This is simply defining about the personas. Defining about personas is what you call as defining and mapping your audience characteristically. This feature has been one of the remarkable tools of marketing arena since decades. Once our targeted audience and personas have been profiled, the next step is all about creating a strategy which entirely revolves around the targeted personas. This strategy can be build on the basis of the nature of the targeted audience.
Persona in terms of lingual business
According to lingual business, a persona is defined as a non real representation of an appropriate customer based on real time information regarding your existing customers and market analysis. Or simply a persona is a draft of the customer who are targeting or looking for.
Errors
In the business arena, when I ask about any product they say that this product is for everyone. Well, this is the biggest error. Any product cannot be for anyone but it is always for someone. For achieving successful results, segregate that someone from everyone. And this someone is your persona.
ROI
For finding that someone, you need to visualize between your connections and notice the essentials of your audience, gather all the information that your audience does. In this way, you will be able to develop such a product that will definitely be compatible with your personas and audiences. And thus a greater strategy will be formed which generate mammoth revenue and ROI.
“Be careful what you say in social media, because no matter what, we live in a hypersensitive society where people are just looking for any reason to be offended and make a huge deal about nothing.”
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