“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.” (Paul Graham)
Most of the ecommerce websites are incapable of generating a retail store experience due to which customers do not prefer such websites. For a positive promotion of your website you should take care of the following elements;
1. Loading time
You should always take notice of the time your website consumes while loading. No customer like waiting in the cue and waiting for their turn to purchase obviously when the customer pays we have to listen to them. The more time your website and the respective pages will consume the more customers will leave the cue from the far end.
You website should be a lubricator in terms of speeding up the research process of any customers regardless of developing friction in between the former two.
2. Mobile responsive designs
According to a research conducted over the augmentation of smartphone usage has stated that most of the population is now a major user of online stores and online markets via their Smartphones. Hence, the more user friendly and easily optimized your mobile site is the greater are your chances to lead the search results in the search engines.
3. Navigation
Conversion rates are not elevated just like that. Thorough thinking and experimentation is done thereafter sound conversion rates are proclaimed. Undoubtedly, customers are attracted by enormous variety of products but when they are unable to navigate effortlessly then they get much baffled. Most of the web developers do not pay heed over the amount of products listed within their website as the more products will definitely be of some size and will consume time while loading. Websites should be effortlessly navigable and also restricted!
4. Search
No navigation is free of search techniques. Stronger search techniques boost the navigation scheme of any website. The search engines, Bing and Google are very much capable of not only rectifying the spellings and grammatical errors but are also capable of positioning and finding the right search result for the right query present on any page of the website. This type of search tactic is a great promotional tool of any business associated and concerned.
“Goal is to turn data into information and information into insights.” (Carly Fiorina)
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